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Sheridan Gaenger

AMA: Own VP of Growth Marketing, Sheridan Gaenger on Stakeholder Management

June 12 @ 10:00AM PST
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Own VP of Growth Marketing, Sheridan Gaenger on Stakeholder Management
We will email you Sheridan's answers to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
How do you approach building successful partnerships across multiple functions?
What's a good way to approach decisions that other teams feel they should own vs. Demand Gen feels they should own?
How do you structure your demand gen team? How big is it, what does everyone do? How do you measure success of each function/person?
Do you approach stakeholder management differently based on the team you're talking to? And if so, how?
What is the best cadence for gathering stakeholder feedback in preparation for a launch?
Tips for managing stakeholder input: are there any templates or best practices for when to gather input and how to incorporate (i.e. whose feedback to incorporate vs. ignore, etc.), especially as it relates to a timeline?
What are some examples of the types of insights you used to gain insight from internal stakeholders?
What's your advice on improving a historically tense relationship between functions?
How do you align internal Stakeholders?
How do Demand Generation key stakeholders from other departments change as your company grows?
How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?
How do you manage people who don't necessarily report to you? This could be while giving feedback on a piece of work? Or getting them to prioritize the project you're running.
How do you go about resolving conflict between team members?
How to go about influencing people across different functions and teams?
What are some ways you navigate the pivot from engaging with colleagues from a place of collaboration and ideation towards a stance of execution and accountability as deadlines approach?