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Kanchan Belavadi

AMA: Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Building a Demand Generation Team

May 7 @ 10:00AM PST
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Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Building a Demand Generation Team
We will email you Kanchan's answers to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
I’m the first Demand Generation hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?
As a hiring manager, what do the best demand generation candidates have in common?
What does your demand generation team org structure look like?
What are the key processes you'd set up when expanding the demand generation team from 1 to multiple people?
How do you communicate demand generation updates and activities to the rest of the company?
If your demand generation team has only 1 or 2 people responsible for covering multiple products with complex features, how would you recommend dividing the workload in the short-term so as best to support long-term growth and expansion of the team?
How do you break down responsibilities and KPIs between demand generation and product marketing?
From your perspective, who is the most critical piece on a demand-gen team?
Why?
What are the core roles you consider essential on a best-in-class demand gen team?
Sometimes it seems like everyone has an opinion on marketing and messaging, so how do you balance integrating team members' feedback with delivering high volumes of content?
How important is it in your opinion to partner with other departments to run successful Demand Gen campaigns? Sales, CS, Operations?