AMA: Oracle Product Strategy Director, Robert Wunderlich on Managing Mature Products
December 13 @ 9:00AM PST
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Oracle Product Strategy Director, Robert Wunderlich on Managing Mature Products
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Robert Wunderlich
Oracle Product Strategy Director • December 14
Key Performance Indicators (KPIs) should be identified for every feature and those should then be monitored to determine the effect of the change. This can be the number of trouble tickets filed if fixing a problem, to the average response time (non-functional change), to the use of a particular ......Read More
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Robert Wunderlich
Oracle Product Strategy Director • December 14
A mature product is one that has found product/market fit, participates in a mature market, and it reasonably meets the needs of the average customer. To understand this further, we can compare Enterprise Resource Planning (ERP) with Artificial Intelligence (AI) solutions. ERP is a mature market......Read More
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Robert Wunderlich
Oracle Product Strategy Director • December 14
A mature product has already found product/market fit, so there is not normally new personas per se. However, market research should identify competitors and the personas they are engaging to determine if there is a different persona, or a changing need not yet identified. Since a mature product......Read More
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Robert Wunderlich
Oracle Product Strategy Director • December 14
It can be difficult to win investment on mature products since engineering teams are looking to build new things. Additionally a mature product is often seen as nearing end of life so engineers would rather build their skills and resumes on other opportunities. This being said, the roadmap will b......Read More
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Robert Wunderlich
Oracle Product Strategy Director • December 14
Customer Advisory Boards (CAB) are a valuable way to gain insight into your customer's use of your product, as well as their needs that you might not have yet imagined. Mature products have an advantage since they typically have an established customer base to work with. Having regular discussion......Read More
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