AMA: MyFitnessPal VP of PMM, Katie Levinson on Consumer Product Marketing
May 7 @ 9:00AM PST
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MyFitnessPal VP of PMM, Katie Levinson on Consumer Product Marketing
We will email you Katie's answers
to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend to a prospective so they can best showcase their experience and aptitude for role. (B2C focused PMM)
What key metrics do product marketing managers need to meet in order to get promoted?
What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?
For instance, I like Kapost's, Drift's, and Intercom's handbooks.
How is your PMM team structured? Are some PMMs focused on B2B and others on B2C or the same product line or does one PMM work on both?
What trends and shifts is consumer product marketing experiencing?
What other skills do consumer product marketers need to have that aren't required for b2b product marketers?
What do you look for in the backgrounds of aspiring consumer product marketers (who have never held the role before) as a signal that they will be a good hire?
What qualities in a B2B marketer do you think are applicable to Consumer Product marketing? What are skill gaps that a B2B marketer could improve on to become more consumer-focused?
What are some skills a Consumer PMM needs to move up the ladder to a Director level role? What are the criteria of evaluation?
What differentiation in skills and experience do you see between B2B and B2C product marketing?
Asking as a B2B product marketer looking to transition to B2C
Why is there so little focus on B2C Product Marketing?
We talk about virality in b2c products. What's could the difference be in b2b products and how can we bring that?
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