AMA: Zendesk Group Product Marketing Manager, Lauren Hakim on Go-To-Market Strategy
June 19 @ 10:00AM PST
Register for AMA
Zendesk Group Product Marketing Manager, Lauren Hakim on Go-To-Market Strategy
We will email you Lauren's answers
to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
How does partner GTM vary when targeting enterprise vs small biz customers?
How do you operationalize messaging so it works for all go-to-market teams?
We're looking to expand our B2B SaaS product in new markets (UK)? How should I go to market? What bases should I cover?
We have a sales-partner channel (CRM company) that sells us. What should I be looking at additionally to create more momentum with brand awareness that ultimately creates a pipeline for both the sales teams (ours and theirs)?
I'm looking at the following;
1. Sales outreach (both teams).
2. Listing websites.
3. Press release.
4. Social media marketing.
Upcoming AMA's
Shopify Senior Product Marketing Lead, Stephanie Kelman on Product Launches
July 25 @ 10:00AM PST
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BILL Sr Director, Product Marketing, Kelly Kipkalov on Go-To-Market Strategy
July 23 @ 10:00AM PST
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