AMA: New Relic Former VP, Growth Marketing, Andy Ramirez on Building a Demand Generation Team
May 3 @ 10:00AM PST
View AMA Answers
New Relic Former VP, Growth Marketing, Andy Ramirez on Building a Demand Generation Team
Top Questions
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
A fully burdened CAC/LTV (cost of acquisition vs lifetime value) model. This is very hard to do and even harder to do right but it is the only way to truly understand if the investments you're making are paying off. If you can't do it on an ongoing basis at least revisit it a few times a year. Ma......Read More
678 Views
1 request
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
Across every role in growth there's one common trait I try to ensure. The ability to look at seemingly disparate data, make sense of it, create hypotheses, and prove or disprove them. Lots of people will answer yes to this if asked as a yes/no question, but the ones that truly get it can articula......Read More
835 Views
2 requests
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
I really try to keep this simple. I know this isn't always possible but if you can prioritized based on two facets: 1. Does the thing not exist and NEEDS to exist. For example you might be selling a consumer good and you don't have an email letting customers know to review your produc......Read More
645 Views
1 request
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
This is another question that is highly dependent on the needs of an organization, the current state of their growth team, and what resources they have today, etc. When I start the build, or rebuild, of a team the first thing I do is get to know the current players. I have learned through the ye......Read More
673 Views
2 requests
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
There is a phrase my team will tell you they're tired of hearing: "You have to market the marketing" The purpose of this isn't just recognition of the work the team does, though there's nothing wrong with that. When you regularly communicate what is launching, what completed, what your results......Read More
533 Views
1 request
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
As with most questions I'll answer there isn't a single answer, this really depends on where your team and company are and what the current needs are. Here's a few thoughts on how you can address this. 1. FOCUS - Small teams often have direct lines of communication to leadership, leadersh......Read More
686 Views
4 requests
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
I recently posted that I haven't seen anything capture the publics imagination like ChatGTP since the first iPhone was announced. I'm tempted to say that generative AI has surpassed even that in the buzz and hype it's created. That seems well deserved however, it is already impacting demand in a ......Read More
1126 Views
2 requests
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
There are entire industries built around this question. I wish I could say my fondest wishes have been answered by any solution out there. Honestly this is another place I'm hopeful for the promise of AI. It should be possible to feed ALL of my data from all of my sources to a single entity and h......Read More
847 Views
2 requests
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
The marketer in me always wants to answer this question with "you rely on your experience and knowledge of your category, audience, and product to help you define the best message for your audience." The scientist in me has seen evidence that your best guess is a roughly 50/50 coin flip. Ok, bett......Read More
850 Views
2 requests
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
Timebox input and quantify the impact. Art, music, and marketing are totally subjective. Not every thing is going to work for everyone, and not everyone's subjective opinion is universally applicable. When possible while building campaigns, websites, videos, events, whatever, be clear with any......Read More
851 Views
2 requests
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role) • May 3
For existing customers one of the fastest paths to growth I've seen is creating virality. Find a way to get other users into the product and getting some value. Many B2B services offer read-only users that can see dashboards, reports, comment on stuff, whatever it is. Those users then become pote......Read More
896 Views
1 request
Upcoming AMA's
Show All