AMA: Atlassian Director of Product Management (Confluence), Paresh Vakhariya on Building 0-1 Products
March 13 @ 10:00AM PST
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Atlassian Director of Product Management (Confluence), Paresh Vakhariya on Building 0-1 Products
Top Questions
What is your first step in developing a 0-1 product?
I haven't heard the phrase 0-1 products before and would love to learn more about it.
Paresh Vakhariya
Atlassian Director of Product Management (Confluence) • March 13
Here are some steps I would consider: * Customer and end user issues: conduct early stage interviews to understand the end user personas, their goals, pain points and unmet needs * Define the market size and ensure there is a large enough need for the product. Some financial modeling ......Read More
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Paresh Vakhariya
Atlassian Director of Product Management (Confluence) • March 13
This is a fairly complex decision and depends upon various factors such as: competitive landscape, organizational vision/strategy, development effort, rollout strategy and most importantly end customer needs. 1. Customer Feedback: There is ongoing feedback from customers that point to a n......Read More
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Paresh Vakhariya
Atlassian Director of Product Management (Confluence) • March 13
I am a fan of this viewpoint too. Here are some ways you can implement this internally, even in a large organization. Here are some ways I have gone about implementing these: * We have developed a culture of experimentation. This helps us test ideas (small or large) quickly and easily. Th......Read More
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Paresh Vakhariya
Atlassian Director of Product Management (Confluence) • March 13
Projecting revenue for a product that hasn't been shipped is a tough but essential exercise for any organization. Some key inputs are: * Market size and potential addressable market: important to clearly understand and define the target users/customers and overall market size you are goin......Read More
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Paresh Vakhariya
Atlassian Director of Product Management (Confluence) • March 13
Here are some high level issues that come to mind: 1. No market or end user need: many startups try to build a tech that is in search of a problem. Like Steve jobs said, find a real user issue and build tech that solves it. Validating this need is important. 2. The user need is just......Read More
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How do you go about brainstorming the right solutions in terms of coming up with user experience to address the validated problems to be solved for users
How and where do you get inspiration to determine how and what types of user experience to be built and fleshing this our in your user stories while writing PRD
Paresh Vakhariya
Atlassian Director of Product Management (Confluence) • March 13
I am a strong believer in a user-centered approach and that can be the foundation for any brainstorming. Some ways you can implement this too (in an organization of any size): 1. Understanding Customer/User problems: A good understanding of the problem via customer interviews, Support tick......Read More
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Under what circumstances is it worthwhile to pursue a 0-1 product that can be easily duplicated by a large competitor?
Often times, early product start out as features. My worry is that a competitor would just copy us and then wipe us out.
Paresh Vakhariya
Atlassian Director of Product Management (Confluence) • March 13
Here are some considerations for continuing to pursue a 0-1 product even when you have a potential large competitor: * A niche focus that you feel is a significant differentiation that you can capitalize on. Even better if this community is easily engaged with you or you are easily able t......Read More
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