AMA: Bumble Head of Product Marketing, Bumble For Friends, Lindsay (Saran) Gatta on Consumer Product Marketing
January 23 @ 10:00AM PST
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Bumble Head of Product Marketing, Bumble For Friends, Lindsay (Saran) Gatta on Consumer Product Marketing
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Lindsay (Saran) Gatta
Bumble Head of Product Marketing, Bumble For Friends • January 23
I use a simple metaphor. If the product team is supposed to know their product inside and out, the product marketing team is supposed to know their customer/member/consumer inside and out. A product has a much higher likelihood of landing with a customer if it meets their needs and/or addresses t......Read More
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Lindsay (Saran) Gatta
Bumble Head of Product Marketing, Bumble For Friends • January 23
Skills are ABSOLUTELY transferrable! Being the voice of the customer, influencing product development, building positioning & messaging and leading GTM are all transferrable skills. I have not written off a candidate in the past if they only had B2B or B2C experience, pending their level of senio......Read More
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Lindsay (Saran) Gatta
Bumble Head of Product Marketing, Bumble For Friends • January 23
I've had the pleasure of working across both and there are some key differences I'd take into account if you have the opportunity to pick a lane: -B2B planning cycles are a bit more predictable than B2C ones- i.e. you have a good sense for what the key buying patterns might look like for your pro......Read More
579 Views
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What are you favorite resources to find product marketing *workflows* and best practices & case studies regarding them?
For instance, I like Kapost's, Drift's, and Intercom's handbooks.
Lindsay (Saran) Gatta
Bumble Head of Product Marketing, Bumble For Friends • January 23
Yes, my two top hands down are Reforge and Lenny's Newsletter ([email protected]).
394 Views
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Lindsay (Saran) Gatta
Bumble Head of Product Marketing, Bumble For Friends • January 23
In all of my PMM teams, we've aligned to how our product team aligns (some are pods, some are product trios), mapping as closely to their priorities and focus areas.
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Lindsay (Saran) Gatta
Bumble Head of Product Marketing, Bumble For Friends • January 23
Generally, I find 90+% of the core skills do overlap across B2B and B2C. I wouldn't call these skillsets, but two things to keep in mind: 1) I have personally experienced a much closer relationship to my tech (eng, PM, etc) team on the B2C side than B2B side. B2B PMMs are influential over the pro......Read More
403 Views
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Lindsay (Saran) Gatta
Bumble Head of Product Marketing, Bumble For Friends • January 23
Regardless of B2B or B2C, translating data to insights to inform your positioning (and product strategy and GTM strategy) is critical. Understanding your product, its competitors, the market and your customer needs/ motivations are the inputs you need for both types of positioning. The question i......Read More
392 Views
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Lindsay (Saran) Gatta
Bumble Head of Product Marketing, Bumble For Friends • January 23
Here are some I like: -What's good product you believe is marketed poorly? -What's a product you believe is not a market category leader but is because of its marketing? -Tell me about the last time you promoted someone on your team. What was that process like? -What inspired you to pursue a ......Read More
618 Views
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Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?
I will face this challenge very son and my thoughts are:
- which are the company objectives?
- which are the marketing and product marketing specific objectives?
- the resources in place to achieve the objectives (human, financial, tools)
- where is the product on the lifecycle?
- top three priorities
- how are sales/marketing/product teams organised?
Lindsay (Saran) Gatta
Bumble Head of Product Marketing, Bumble For Friends • January 23
I would ask about a few things: -What types of marketing decisions do the founders want to be involved with? What types of decisions are they comfortable giving you autonomy to run? -What is your budgeting process? Are the founders involved in that? -Has the founder worked with a product markete......Read More
397 Views
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