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Indy Sen

AMA: Canva Ecosystem Marketing Leader, Indy Sen on Self-Serve Product Marketing/Product Marketing for PLG

March 14 @ 11:00AM PST
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Canva Ecosystem Marketing Leader, Indy Sen on Self-Serve Product Marketing/Product Marketing for PLG
Top Questions
How do you best structure and leverage beta releases to assist the product team (with iteration, feedback) and Product Marketing (positioning, messaging, enablement, onboarding)?
How do you collect information from users and disseminate between teams? What does an ideal timeline for a beta look like?
Indy Sen
Indy Sen
Canva Ecosystem Marketing Leader • March 15
That's an excellent question. Done right, product release stages should service not just your product lifecycle goals but also the marketing/commercial goals that go with it. Just because something is in beta, doesn't mean you shouldn't amplify it via your marketing. Similarly, just because some......Read More
973 Views
1 request
Have you taken this course (productmarketingbootcamp.com)? I am looking to hone skills/knowledge in product marketing. Coming from content marketing and marketing ops, it hasn't been as easy to merge into PMM. Any other course recommendation is appreciated too!
Indy Sen
Indy Sen
Canva Ecosystem Marketing Leader • March 15
I have not taken that course, but it does looks interesting. The good news with this community right here is that you can catch up to a lot of great conversations and interact with people in the product marketing space, so I'd take a look at past AMAs and discussion topics... you might be able to......Read More
955 Views
2 requests
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
Indy Sen
Indy Sen
Canva Ecosystem Marketing Leader • March 15
There are so many ways to collect user feedback these days. Between product surveys, customer interviews, and user testing there are many different tools to wield. It's not always easy to use them all, let alone find the time to do so. As a product marketer, you're also not always across each of ......Read More
969 Views
1 request
How is PLG marketing different than non PLG marketing?
Indy Sen
Indy Sen
Canva Ecosystem Marketing Leader • March 15
IMO, the easiest way to separate PLG marketing from non PLG marketing is to think about the touchpoints you cover as a product marketer, as well as the audiences you address. These will differ across PLG and non PLG motions, in the following ways: Touchpoints * A PLG product marketer is acros......Read More
986 Views
3 requests