Tools & Technologies

Alrighty, good question. I will assume this is around how PMM in technical companies can leverage AI. First off, let me start by saying that EVERY marketer should look to...

I use Gemini, but you may use ChatGPT or Claude. I also use Box AI and I mix and match. NotebookLM has some great features that I lean on as well that arent built into th...

Oh boy, this is a fun one. First, it's important to note that my team has a really strong working relationship with Product. It's not always the case in every company, an...

The core responsibility of understanding what we're building and why remains central to product marketing.With AI handling more routine tasks, I find myself having more t...

We integrate Gong with AI to analyze customer conversations about competitors during the buying process.Our most effective competitive intelligence approach is using our ...

Vet your AI vendors carefully to ensure they have strong data privacy measures.The privacy problem was quickly identified when organizations began using AI tools, and com...

We use AI coaching technology to help sales teams quickly learn and practice new messaging.One automation tool that's been particularly valuable is our agentic coaching t...

I look for candidates who show passion for how AI is reinventing the product marketing craft.The most revealing interview moments come when asking candidates about AI too...

Use AI to analyze competitor websites and create comparative heatmaps of messaging priorities.One of the first effective use cases my team shared was using AI to review m...

Custom GPTs for content development that understand your company's brand voice and messaging guidelines are a top use case for PMMs.I've seen examples of custom GPTs bein...

The people component of product marketing is becoming more important, not less, in the age of AI.If AI is helping you speed up and giving you hours back in your day, the ...

Product marketers should prepare by embracing leadership guidance, experimentation, and knowledge sharing.It's critical to have leadership first establish that AI fluency...

The most valuable AI tools are those that connect to your existing systems and provide context-rich assistance.The value of the generative engine itself is becoming commo...

AI is most valuable for data context, insights, and narrative design in product marketing.We start by providing AI with our authentic voice and style through existing doc...

Humans have always relied on tools to express their creativity. The difference now is that those tools are far more powerful, letting us get from A to B much faster—but A...

Product marketing sits at the intersection of product, marketing, and sales, which makes it a unique and exciting role. As products and technologies evolve, marketing pra...

Of course, there are valid concerns around privacy, authenticity, and responsible use of AI. Every major technology shift comes with both positive effects and unintended ...

When it comes to AI tools, I like to keep it practical and purpose-driven. A few I use regularly:ChatGPT: Everyday stuff—brainstorming, drafting, quick questions.Gemini: ...

When your company is slow to adopt AI, the first step is to understand why. Is it a concern around security and data privacy? Or is it more about the organization not fee...

This is a great question, and keeping up with this space is challenging for sure. My recommendation is to start small and make it digestible for yourself. Here are a few ...

We’re going through this right now for the second time in less than a year. Naming depends a lot on your market, your product, your audience (and how much your key stakeh...

On the surface, it helps me move faster with drafting, editing, and brainstorming — but the value is in the specifics. I use it as a late-night thought partner to poke ho...

I’d say start with a clear use case and goal. What’s the actual pain you’re trying to solve? Maybe it’s getting content out faster, cutting down on endless review cycles,...

When thinking about prompts, I’d break it into two parts: what kinds of things you can prompt for and how to prompt effectively. There are lots of general tutorials out t...

One of the biggest challenges with ABM is cutting through the noise. There’s so much public data out there, and AI is great at sifting all that info to get to the useful ...

I think a lot still needs to shake out with commercial AI tools (particularly those targeting enterprise customers), but I foresee monetization will continue to revolve a...

Yes, I believe that very soon Al will link not only marketing to revenue gen/sales but essentially connect every departments structured and unstructured data, whether in ...

AI can help PMM with a ton of use cases beyond copy generation, here are a few I've done personally:Messaging research and prep: Once you pull together all the input cont...

There are a few examples I'll share related to actually building out agents and continuously fine-tuning them. My team is playing with some of these:1. For Product Launch...

As core owners of messaging and positioning, PMMs have a tough job keeping the guardrails on for broader product, corporate and brand positioning. With AI, other teams no...

I like AI for copy and messaging when it is used as an assistant, not an author. It speeds up drafts, uncovers options, and helps test variations. It is not a substitute ...

What cuts through is having a clear, opinionated stance. That could be about trust, workflow integration, data ownership, or vertical expertise. A POV forces you to say: ...

This is a fantastic question because it gets at the tension every PMM feels in AI right now which is that the product is changing weekly, but GTM motions and measurement ...

I'm not sure if these are frameworks, but my four buckets for defining trust in AI products include: TransparencyCan customers see how the system works, what data it use...

Well, we're guilty of this too but it's not slapping AI-powered or AI-driven in front of your Marketing. Customers care about care about outcomes: faster response times, ...

Most people are still using AI for obvious things like drafting blogs or emails. That’s the low-hanging fruit. It saves time, but it doesn’t fundamentally change how a bu...

Saying “I use AI” does not stand out anymore. Everyone says that. The differentiator is showing how you’ve used it and what impact it had. For example: “I used Claude to...

I think it really depends on the type of company. If you want to be a product marketer at an AI-native company, where AI is the product, you need a baseline technical und...

It's important to be transparent and consistent in addressing security & privacy concerns of enterprise customers. I've found that ~70% of their questions are the sam...

When it comes to measuring AI's impact for product marketing, I've found it really helps in several areas:Message crafting & testingCompetitive & industry analysi...

Yes - AI is a force-multiplier for team productivity. Our conversations are really around how to remove busywork so PMMs can focus on insight, narrative, and launches. H...

I think the main thing here is being front and center around your AI Ethics and Integrity strategy. At Adobe we've always been very forthright in being out front talking ...

I use a couple models but the key piece is training it to understand your messaging style. I usually train a new model on 15-20 things I’ve written, then I have it try va...

I interview a lot of PMMs. The ones that stand out are genuinely curious because they’ve done their research, they think beyond the surface level answer, and no matter ho...

AI will change the tools, but not the fundamentals. The PMM role has always been about understanding how people make decisions and shaping the story that moves them. Buye...

When it comes to using AI for positioning or messaging, let’s be clear: it’s not a substitute for doing the work.If you skip the core PMM activities, like understanding y...

AI isn’t always accurate yet, so I think carefully about where I put it to work. I trust it most with the messy, high-volume stuff where speed matters more than precision...

I don’t think I’ve “broken into the AI industry,” per se. We’re in a moment where AI is being pulled forward faster than almost any innovation in recent history. Is it to...

Great question and one that gets debated often. I'll say upfront that for me, if there is a meeting where my participation or expertise as a PMM is needed to provide cont...

This is really relevant to our PMM team at SurveyMonkey, a mostly digital business heavily influenced by organic search. AI has fundamentally changed the way people searc...