AMA: Tegus Global Head of Revenue Strategy & Operations, Kayvan Dastgheib on Revenue Strategy Execution
March 28 @ 10:00AM PST
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Tegus Global Head of Revenue Strategy & Operations, Kayvan Dastgheib on Revenue Strategy Execution
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How do I decide which tactical piece to implement first in our strategy for revenue engine?
I have developed our first company strategy for our revenue engine and I have buy-in at the exec level.
Kayvan Dastgheib
Tegus Global Head of Revenue Strategy & Operations • March 29
The approach to deploying a new go-to-market strategy depends heavily on the stage of growth the company is in and the sophistication of its revenue engine. It's akin to repairing a ship while it's already out at sea—changes must be made carefully to avoid crippling the vessel, and finding yourse......Read More
369 Views
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What is the best format to create a data dictionary for the company to align everyone on terms so we speak the same language?
I was thinking of creating this as a word doc and sharing.
Kayvan Dastgheib
Tegus Global Head of Revenue Strategy & Operations • March 29
A data dictionary holds remarkable importance, often overlooked because it's perceived as low-value documentation. However, I've found that neglecting it can lead to critical issues. Definitions, KPIs, and leading indicators may become consolidated in a few minds within the organization, posing s......Read More
403 Views
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Kayvan Dastgheib
Tegus Global Head of Revenue Strategy & Operations • March 29
I believe it would be a misstep to view this as a situation "to handle" rather than an opportunity to collaborate with a new thought partner in crafting a fresh strategy that likely brings advantageous perspectives not previously considered. Welcoming a new sales leader to the organization presen......Read More
379 Views
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How long is appropriate to plan for the initial implementation of the revenue strategy?
The C Suite wants an estimation and I am not sure where to target.
Kayvan Dastgheib
Tegus Global Head of Revenue Strategy & Operations • March 29
Determining the right timeline for implementing a new revenue strategy hinge on various factors, including the organization's size, the complexity of the sales process, and the existing infrastructure supporting the go-to-market engine. it is so important to remember that perfection is the enemy ......Read More
385 Views
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How do I ensure that the revenue dashboard is accurate and updated in a timely manner?
I am working on our first revenue dashboard and I want it to be as accurate as possible. I am building it in Salesforce and using the opportunity stages as percentage indicators towards closed won. This is a new process and I am finding that the sales team is not updating the stages in a timely manner which is impacting the dashboard.
Kayvan Dastgheib
Tegus Global Head of Revenue Strategy & Operations • March 29
This question delves into a common challenge in revenue operations. Sales teams primarily focus on prospecting, building customer relationships, and closing opportunities (as they should). Therefore, reporting and forecasting must strike a balance between valuable field input and a consistent met......Read More
399 Views
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What are the long-term metrics that you prioritize reviewing in running your organization?
I believe organizations that I have been a part of spend too much time prioritizing short-term metrics (pipeline, forecast, YoY growth, etc.), and I notice this is especially true when creating deep partnerships with Sales leadership. What do you look at to determine the future health of your organization (ex: new logo wins, # of partner wins and contribution, growth in pull-through services)? How do you balance focus on short and long-term health?
Kayvan Dastgheib
Tegus Global Head of Revenue Strategy & Operations • March 29
When it comes to assessing the health of an organization, there is a mix of short-term and long-term metrics that paint a comprehensive picture. At the heart of every organization's effort lies the goal of driving pipeline, converting prospects into customers, and nurturing those customer relatio......Read More
354 Views
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