In general, a good flow for an introductory briefing deck is:
1. Introductions, and why you're here: I always like to start the conversation
with a little context on why you've requested a briefing with the analyst.
So I'll have a slide or just a few talking points on their specific re...more
I'm about to make my companies first analyst briefing deck. I've made them in the past but want to make a really kick ass one this time around. Would anyone be willing to share theirs or one that they've liked in the past?
I covered the basic flow of an introductory briefing deck in another question.
I'd be happy to connect with you 1-1 to walk through yours and share a bit of
mine :) Find me on LinkedIn!
I've found 3 things that have really helped me have good analyst briefings.
1. Being very thoughtful and v...more
How do you measure and communicate progress for your analyst relations program, when it can sometimes take a couple years to see results?
This is a great question and top of mind for me right now.
For your executives, their primary goal may be to get into a Forrester Wave or
Magic Quadrant. Yes, that would be the ultimate win, but it can be a long game
AND there are many other ways to measure success over the life of a program....more
What can we do if there's no Wave or MQ for our category?
This is the situation we're in right now. Our AR program is three years old and
it's an ongoing initiative to identify and vet the right analysts, build
relationships, and education/inform/influence their research roadmap. Here are a
few tactics I'm using:
1. Identify the analysts who (will) wr...more