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AMA: Twilio Senior Director, Product Marketing, Vanessa Thompson on Market Research
December 02 @ 9:00am PST
Starts in 1d 15h 38m 23s

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We will email you Vanessa's answers to these questions after the event in case you can't make it.

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Questions must be topic related and not promotional. (250 character limit)
Top Questions
What are your top 3 methods for conducting effective competitive research?
Before the product development stage, how do you present market and buyer insights to product? What documents does the PMM own at this stage?
How do you delineate the responsibilities of market research between PMM and User Research? How can these teams best work together?
When your sales team are already having daily 1on1 conversations with clients, what is the best approach in engaging with these clients for market research without being interruptive?
Question about developing personas. How have you historically sourced people to interview during development?
Especially if you don't have any customers that fit the bill my current plan is to assemble a list of possible titles and have my virtual assistant company prospect for and find contact details for them then probably send out a survey to validate if they're the right people to talk to and reach out individually to the ones that fit the bill
How do you know you’re conducting thorough enough market research, in order to reduce the amount of unknown unknowns?
Can you share your experience about segmentation and personas definition?
I'm so sure it is so important for good products being focus on an addecuate segmentation or undestand personas, but what do you consider are the steps or the best process for getting a good segmentation?
How do you create competitive intel that is really beneficial to sales (i.e. they actually read and use it)?
How do you convince your company that it's worth the time to invest in researching and making buyer personas?
How do you use market research to inform priority verticals to go after in your go to market efforts?
How do you manage internal pushback against data from your market research efforts? Ie other groups that want data to prove a point (product manager or engineer), but then don't trust the data you bring back?