AMA: Cloudflare Head of Digital Marketing, Nash Haywood on Growth Marketing Strategy
September 20 @ 10:00AM PST
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Cloudflare Head of Digital Marketing, Nash Haywood on Growth Marketing Strategy
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Nash Haywood
Cloudflare Head of Digital Marketing • September 21
Absolutely, there are several tactics from demand generation strategies that can be repurposed effectively to focus on retention and expansion with minimal effort. In fact, many SaaS marketing teams are now finding themselves handling both acquisition and expansion efforts, tasked with repurposin......Read More
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Nash Haywood
Cloudflare Head of Digital Marketing • September 21
Switching from a sales-led to a product-led go-to-market (GTM) motion is a significant transition that necessitates adjustments across various facets of your marketing strategy. Here's how different components might change: * Content and Messaging - While sales-led strategies prioritize sales ......Read More
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Nash Haywood
Cloudflare Head of Digital Marketing • September 21
Most teams should do this regularly and I’d recommend quarterly. This allows for adjustments based on the performance of the previous quarter and alignment with the sales team to ensure the leads are indeed qualified over a large enough sample size. Goals are typically set quarterly, so this also......Read More
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Nash Haywood
Cloudflare Head of Digital Marketing • September 21
Incorporating experimentation and A/B testing into growth marketing strategies is key for driving sustained growth. Without it, marketing results often plateau quickly. Here’s a 6-step process I’ve used in the past to structure a conversion rate optimization program around. Step 1 - Hypothesis......Read More
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Nash Haywood
Cloudflare Head of Digital Marketing • September 21
Growth marketing and demand generation are both essential facets of a comprehensive marketing strategy an while there are some similarities, they focus on different areas, utilize unique tactics and are measured differently. Here’s how I think about it and would break down the differences: Sco......Read More
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Nash Haywood
Cloudflare Head of Digital Marketing • September 21
Building a successful growth marketing team involves a number of key roles which vary based on team size, product and growth strategy. Here are some essential roles to consider: * Head of Growth: Responsible for developing and executing the comprehensive growth marketing strategy. This indiv......Read More
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