AMA: Heap Chief Marketing Officer, Micha Hershman on Influencing the C-Suite
December 19 @ 10:00AM PST
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Heap Chief Marketing Officer, Micha Hershman on Influencing the C-Suite
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Micha Hershman
Heap Chief Marketing Officer • December 20
As a startup grows, the dynamics of demand generation and key stakeholders involved in the process will indeed change significantly. It's a great question and something to be prepared for. Some thoughts: Early stage (seed/startup) key stakeholders: * Founders/CEOs: Expect Founders to take a v......Read More
513 Views
1 request
Micha Hershman
Heap Chief Marketing Officer • December 20
Another great question, one of the most sensitive and difficult! Handling a situation where two senior executive stakeholders disagree can be challenging, but it's critical that you develop the skills to navigate these moments diplomatically to ensure alignment and build your own reputation as a ......Read More
447 Views
2 requests
Micha Hershman
Heap Chief Marketing Officer • December 20
This is another hard one. Securing incremental resources for your marketing efforts involves making a compelling case to your executive leadership team. And sometimes these asks are absolutely critical to achieving the big, hairy ambitious goals you are being asked to achieve. Consider this step......Read More
510 Views
1 request
Micha Hershman
Heap Chief Marketing Officer • December 20
Tough one – unfortunately common and much easier said than done. Of course, managing competing priorities and ensuring focus in demand generation require effective communication and alignment with the executive team. Here are some proven strategies to work collaboratively with the CEO and exec......Read More
484 Views
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Micha Hershman
Heap Chief Marketing Officer • December 20
This is an important question. Do it right, and you can accelerate your career, secure more exciting projects, and earn the trust of your leadership. Here are a couple of things I would tell my younger self: Speak Their Language: Your head of marketing and head of finance have a point of view......Read More
498 Views
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Micha Hershman
Heap Chief Marketing Officer • December 20
Three common mistakes come to mind when Demand Generation managers are trying to influence the C-Suite: Focusing too much on the top of the funnel: Awareness, traffic, and net new leads are important. However, if they don't convert to pipeline and revenue, your efforts won't carry much weight......Read More
444 Views
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