AMA: Nexus Communications VP of Creative, Katie Jane Parkes on Stakeholder Management
October 3 @ 10:00AM PST
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Nexus Communications VP of Creative, Katie Jane Parkes on Stakeholder Management
Top Questions
Katie Jane Parkes
Nexus Communications VP of Creative • October 3
Make a business case as to why the Demand Gen team should own the decision. This means making an argument based on the positive business impact or outcomes that will occur if the Demand Gen team makes this decision. This argument could include specifics like what skillsets/experience you have on ......Read More
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Katie Jane Parkes
Nexus Communications VP of Creative • October 3
I will answer this specific to my creative team, as it's not quite your traditional Demand Gen team. My current video team is about 8 creatives, plus myself. Here's the current makeup: * VP, Creative (me) * Executive Producer * Director of Post-Production * Post-Production Manager * P......Read More
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Katie Jane Parkes
Nexus Communications VP of Creative • October 3
Yes, definitely. Different teams will have varying context about creative work, so it's important to understand their working knowledge of your craft and how much you will either need to explain or can move quickly on. There will also be stakeholders who literally have more of a stake in your pro......Read More
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Katie Jane Parkes
Nexus Communications VP of Creative • October 3
I measure my own success in my role in two ways: 1. The impact I have on my internal team: culture, processes, stakeholder management, leadership, creativity, and team health. 2. The impact my teams work has on the bottom line of the business: how much revenue is our work contributing......Read More
347 Views
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Katie Jane Parkes
Nexus Communications VP of Creative • October 3
I love following the typical feedback patterns and cadence in creative work: * V1: get a rough idea, skeleton, "first draft" together and get as much feedback as possible from the highest impact stakeholders * This should happen early in the project timeline so you can use this ......Read More
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Katie Jane Parkes
Nexus Communications VP of Creative • October 3
In my experience, the RASCI matrix/model has been incredibly helpful for determining whose feedback to incorporate vs. ignore. The people who need to be consulted and informed are usually the most significant stakeholders and tend to be senior leaders in the organization attached to the project w......Read More
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Katie Jane Parkes
Nexus Communications VP of Creative • October 3
Not sure I fully understand the question but here are some thoughts on the types of insights I look for from internal stakeholders: * What data and information they have access to/would be helpful for the project * What industry knowledge or competitive analysis do they have/know * Wha......Read More
351 Views
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Katie Jane Parkes
Nexus Communications VP of Creative • October 3
Here's some steps I would take: * Acknowledge the current state of the relationship, don't shy away from that * Create a team charter for your own discipline/function and share it with the team you have a tense relationship with to reset expectations around how your team works and how......Read More
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Katie Jane Parkes
Nexus Communications VP of Creative • October 3
I always do the following in every project: * Meet with internal stakeholders individually to build relationships (if you don't have one) and provide context on your role, your role in the project, and what success looks like to you * Also ask them the same questions to get the s......Read More
388 Views
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Katie Jane Parkes
Nexus Communications VP of Creative • October 3
This question is very difficult to answer as it depends on the context and make up of each company and where they've chosen to invest resources depending on business needs. My high level answer is that key stakeholders from other departments will change as the company grows by typically being ......Read More
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Katie Jane Parkes
Nexus Communications VP of Creative • October 3
Here's some actions I might take: * Ask the team members if they feel comfortable addressing the conflict themselves first and highly encourage this (after all, we are all adults in the workplace and responsible for our own actions and behaviours) * If they do not feel comfortable wit......Read More
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Katie Jane Parkes
Nexus Communications VP of Creative • October 3
I'm not sure I fully understand this question but I will attempt an answer. When working with others without authority, I found the greatest sense of accomplishment came from being the person who involved them, heard them, listened to them, and helped amplify and execute their good ideas. W......Read More
366 Views
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Katie Jane Parkes
Nexus Communications VP of Creative • October 3
If you're not using a project brief and implementing the RASCI matrix/model then start doing both of these things now. Make sure the project owner is someone who can walk everyone through the brief, is comfortable with being firm about deadlines, keeps feedback loops tight, and sets both clear ex......Read More
340 Views
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