AMA: Observable Head of Growth Marketing, Erika Barbosa on Growth Marketing Strategy
November 1 @ 10:00AM PST
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Observable Head of Growth Marketing, Erika Barbosa on Growth Marketing Strategy
Top Questions
Erika Barbosa
Counterpart Marketing Lead • November 2
I believe the main difference between traditional marketing and growth marketing lies in the overall approach. Traditional marketing typically relies on tried-and-true methods, while growth marketing tends to be very data-driven, adopting an experiment, iterate, rinse and repeat mindset. Traditi......Read More
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Erika Barbosa
Counterpart Marketing Lead • November 2
I believe you need to identify your target audience before you can be successful in your growth marketing initiatives, especially if you are working with a budget. There are a few ways to go about pinpointing your audience, such as: * Market Research * Customer Personas * Current Customer A......Read More
687 Views
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Erika Barbosa
Counterpart Marketing Lead • November 2
Some key components of a successful growth marketing strategy consist of clear goals and metrics. At the core of growth marketing is the ability for testing, analyzing, and iterating, and you can't undertake this responsibility without clear, measurable goals. Next, you need to take a holistic a......Read More
766 Views
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Erika Barbosa
Counterpart Marketing Lead • November 2
There are indeed ways to pursue cost-effective growth marketing for startups! The key here is not only what is cost-effective but also what delivers an impact on the desired business outcomes. While this can look different depending on the company, a few tried-and-true approaches include: * Con......Read More
735 Views
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Erika Barbosa
Counterpart Marketing Lead • November 2
Community engagement is a powerful aspect of growth marketing, including audience building, brand awareness, trust and credibility, and feedback loops. Despite the various social media platforms, influencer campaigns, and ad campaigns, word of mouth still holds strong. Building and fostering mean......Read More
693 Views
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Erika Barbosa
Counterpart Marketing Lead • November 2
One growth strategy I highly recommend to increase customer lifetime value is segmentation. The more we can address a customer’s specific needs, the more impactful the results will be. Customers want to be heard, and segmentation enables a more tailored approach. Loyalty programs can also be imp......Read More
897 Views
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Erika Barbosa
Counterpart Marketing Lead • November 2
I'm of the perspective that a growth marketing team should be cross-functional, especially in the initial stages. From my experience, this dynamic evolves as the organization and marketing department mature. One version of what this could look like is: * Growth Marketer * Designer * Engine......Read More
599 Views
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