AMA: Qualia Director, Demand Generation, Laura Lewis on Demand Generation Skills
January 18 @ 10:00AM PST
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Qualia Director, Demand Generation, Laura Lewis on Demand Generation Skills
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Laura Lewis
Addigy Director | Head of Marketing • January 18
When starting an entry-level role, no one will expect you to have the hard skills figured out. They'll train you on those. What they will be looking for is the soft skills: can you communicate well, are you organized, hard working, a good writer, or whatever else is important for that specific ro......Read More
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Laura Lewis
Addigy Director | Head of Marketing • January 18
Know what Demand Generation is, why you want to go into it, and show that you've done from preliminary work to build skills relevant to the field. Many times, recent graduates are looking for any job, not necessarily this job. That's the very first thing I look for in an interview for an entry......Read More
407 Views
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Laura Lewis
Addigy Director | Head of Marketing • January 18
A short list of a few skills that immediately come to mind: Soft skills: * Organization * Time management * Project management * Drawing conclusions from data * Presentation skills Hard skills: * Google Analytics * Marketing Automation platforms * Writing * Design * CRM ......Read More
396 Views
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Laura Lewis
Addigy Director | Head of Marketing • January 18
You don't have to agree with feedback. But you do have to be open to hearing it, especially from a boss who has power over your career and performance reviews. And - I hate to say it - but not all bosses will have your best interests at heart, so not all feedback might be valuable. The best th......Read More
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Laura Lewis
Addigy Director | Head of Marketing • January 18
Planning, process, and following the data. Planning - a campaign goes through a robust cross-functional process before it launches, and involves milestones with dates on a project plan and getting deliverables in a few days early for review cycles. Other functions can benefit from planning the......Read More
351 Views
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Laura Lewis
Addigy Director | Head of Marketing • January 18
That depends on what "extensive marketing background" means. If you've been, say, a Social Media Marketer and are looking to make a change, I would suggest having a conversation with your boss and the DG leader at your current organization to see if there is any between-teams movement availabl......Read More
535 Views
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Laura Lewis
Addigy Director | Head of Marketing • January 18
This is one of my favorite topics! Usually, the answer is no difference at all. The term "Demand Generation" came first, and over time has evolved into "Growth Marketing." Many organizations still use DG as the term, even through they actually mean Growth Marketing and the DG leader is responsibl......Read More
474 Views
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