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AMA: Addigy Head of Marketing, Laura Lewis on Stakeholder Management
April 25 @ 10:00AM PST
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Addigy Head of Marketing, Laura Lewis on Stakeholder Management
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Laura Lewis
Addigy Director | Head of Marketing • April 26
Successful partnerships are built by listening, learning, and collaborating. Ask a lot of questions, especially when joining a new organization. Understand what this person is responsible for, the current projects they are working on, their goals and challenges. Don't be afraid to ask more que......Read More
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Laura Lewis
Addigy Director | Head of Marketing • April 26
This has changed depending on the company I've been a part of, and the strategy of that company. I've seen a few models, which have included: 1. Global Demand Generation & Regional Field Marketing - Demand Generation is responsible for overall, global marketing for products, while Field ......Read More
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Laura Lewis
Addigy Director | Head of Marketing • April 26
Success in Demand Generation is the same as business success - revenue. DG is, however, in a position to track and influence the results of many different leading indicators that come before revenue. Things like: * New contacts engaging with the brand * Hot leads / people who want to talk t......Read More
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Laura Lewis
Addigy Director | Head of Marketing • April 26
In the case where you are new to an organization and trying to improve the relationship with another team there are three things to do first. 1. Listen - Ask a lot of questions. Understand what the function is responsible for, the current projects they are working on, their goals and challe......Read More
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Laura Lewis
Addigy Director | Head of Marketing • April 26
In a small start-up, DG will likely be working very closely with leaders of Sales and Customer Success, as well as within Marketing to ensure that leads pass to the sales team, the website is updated, and campaigns have well thought out messaging and engaging designs. These marketing roles may no......Read More
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