AMA: Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Stakeholder Management
September 14 @ 10:00AM PST
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Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Stakeholder Management
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Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • September 14
I find these 3 areas as critical towards building a demand gen team: * Content * Search * Design Depending on the rest of the marketing team structure, * Marketing Operations * Inside Sales and * ABM Can be a part of Demand gen or can sit outside this structure. The size of the ......Read More
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Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • September 14
Absolutely! Not only the team, but also the individual. Every team has its own goals and challenges and to work effectively with them, you need to first understand their needs and align accordingly. For example, if you have to work with the product team to build assets, it is important to......Read More
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Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • September 14
The cadence is a function of multiple factors – launch schedule, preparedness, stage of the launch, etc. If you are launching something in a short time with a new set of stakeholders, its best to communicate more frequently. However, if it is a long term planned launch, then you can have longer g......Read More
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Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • September 14
One of the best examples is of a time when I learned from the sales team about particular challenge the customer faced during the payment process when using the self-serve model. This helped us identify a serious issue when customers tried to pay using credit card from a particular country. We we......Read More
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Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • September 14
* Understand your stakeholders. * Understand their goals, needs and priorities. * Understand their expectations from you/your team/function. * Figure out how the above aligns with your goals, needs and priorities. * Communicate very clearly and consistently on how you can help them meet ......Read More
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Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India • September 14
With respect. That means, giving them full visibility into the project that you want to collaborate with them. Ensure they are part of the communication – email/slack, etc. (if not actual meetings to optimize time and effort) with the larger team. Once they understand the complete scope of the pr......Read More
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