AMA: Carta Sr. Director of Product Management, Anton Kravchenko on Product Roadmap & Prioritization
April 11 @ 11:00AM PST
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Carta Sr. Director of Product Management, Anton Kravchenko on Product Roadmap & Prioritization
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Anton Kravchenko
Carta Sr. Director of Product Management • April 12
Let me begin by emphasizing the problem. It's important to prioritize sales yet balance growth with sustainable practices that prioritize customer satisfaction and ongoing innovation within your product teams. How to gain autonomy in shaping your roadmap heavily depends on your organization's ......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • April 12
At Carta, our end-to-end process for prioritizing features is rooted in strategic alignment, user-centricity, collaboration, and data-driven decision-making. For simplicity, you can think of the process in the following way: 1. Align: Our process begins by aligning the team's product strategy......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • April 12
Your key stakeholders to shape a roadmap are: 1. Customers/Users: Capture direct feedback and use data to gain insights into user needs, pain points, and feature requests. 2. Sales & Marketing: This group will provide insights on market demand, competitive landscape, and feedback from......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • April 12
I usually focus on deeply understanding the "why" behind an ask or input. One time, I heard "We should build a new product A" directly from a CEO. Asking the question "why" helped me understand that the broader delivery organization was undergoing a transformation, and building a new product woul......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • April 12
Navigating a product pivot involves recalibrating communication with stakeholders, including customers, investors, and internal teams. The primary goal is to build trust. I recommend transparently communicating the rationale behind the pivot and framing it as an opportunity for innovation and gro......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • April 12
At Carta, our product teams collaborate closely with product marketing when building the roadmap to offer context into upcoming features and product enhancements. Product marketing leverages this information to develop compelling messaging, positioning, and go-to-market strategies aligned with th......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • April 12
My two go-to frameworks are MoSCoW and RICE. The first focuses more on prioritization based on the importance of features, while the latter emphasizes prioritization based on the Reach, Impact, Confidence, and Effort involved in each option. In your specific situation, I'd start by outlining a......Read More
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Anton Kravchenko
Carta Sr. Director of Product Management • April 12
Ideas for new features come from various sources, including customer feedback, market research, internal brainstorming sessions, competitor analysis, and emerging technologies. To decide which ideas to invest in, product teams evaluate them against business goals, user impact, and technical feasi......Read More
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