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Zeeshan Qamruddin

AMA: HubSpot Senior Director of Product Management, Fintech, Zeeshan Qamruddin on Product Roadmap Planning

October 26 @ 11:00AM PST
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HubSpot Senior Director of Product Management, Fintech, Zeeshan Qamruddin on Product Roadmap Planning
Top Questions
How do you handle exec input in the roadmap, and convey a point of view while also accommodating?
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, Flywheel • October 26
Finding the right balance of leadership input to infuse in roadmap planning is always a challenging endeavor. What has been most effective in my career is coming to the table with a clear perspective and reasoning for prioritization. As a leader, staying in tune with the business should allow yo......Read More
2721 Views
1 request
How do you think about communicating your roadmap to other teams? What level of detail do people need?
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, Flywheel • October 26
Roadmap communication is often just as critical as developing it in the first place. Our team has a number of internal stakeholders that are directly impacted by the decisions we make. When we consider the level of detail, we try to anchor Goals and Plays. Goals ensure that we are focused on t......Read More
2821 Views
2 requests
We’re pivoting our product, and it’s difficult to plan the roadmap too far out. How do we reset expectations on what product communicates?
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, Flywheel • October 26
Ultimately, communicating about your product should tie to the outcome that you hope to drive. When pivoting a product, I've found it's most helpful to be honest about the process the team is going through. Sharing less information with higher quality is far more valuable than any other course of......Read More
2685 Views
1 request
It’s impossible to get our exec team to focus on one segment. How do I balance prioritizing my roadmap while building for different segments?
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, Flywheel • October 26
This is often the case for companies in a hyper-growth state, especially as they look to find a clear fit in the market. Where I've found success with leadership is by helping them understand the trade-offs in our teams focus. For example, when planning out our team's work, we lean heavily on ......Read More
2732 Views
1 request
How do you manage a roadmap when company leadership cannot or will not provide guidance? (e.g. the C-team is all newly hired and don't know enough about the product or customers)
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, Flywheel • October 26
These are prime scenarios for a Product Leader, as they can use their own research and perspectives to help C-Suite understand the most beneficial bets to place. With a new leadership group, teams have the opportunity to reset on the legacy items that plagued them in the past. For example, upo......Read More
2745 Views
1 request