Platform and Solutions Product Marketing
2 Answers
Since payments are not like SaaS, where you are selling a subscription, how does your product marketing team define success?
Are you looking at things like adoption? If so, how do you work towards that or other success metrics?
2 Answers
How does your platform and solutions PMMs collaborate with product-focused PMMs?
I'm the first product marketer focused on a specific industry across our entire platform while the majority of the team is focused on specific product(s) and/or sales segment.
5 Answers
How do you handle the tradeoff between addressing many needs for one vertical vs. addressing 1-2 needs for multiple verticals?
We are a B2B company with a horizontal platform considering vertical expansion, and trying to decide which new verticals to enter.
4 Answers
What are key certifications or courses to become a product marketing manager?
I'm a digital marketing specialist looking to transition to product marketing
8 Answers
How do you split the PMM function vs general marketing function responsibilities, and how do you better manage this relationship?
Not to create divide or silos, but to be able to handover ownership at a certain stage whilst remaining involved
4 Answers
Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?
I will face this challenge very son and my thoughts are:
- which are the company objectives?
- which are the marketing and product marketing specific objectives?
- the resources in place to achieve the objectives (human, financial, tools)
- where is the product on the lifecycle?
- top three priorities
- how are sales/marketing/product teams organised?
8 Answers
How can a PMM best keep their leadership (Sr. Director, VP-level) best updated on an iterative & volatile product development process for a venture bet? What's the best communication cadence and format so leadership has confidence in the team?
I work at a large tech enterprise, where product development usually follows a predictable timeline and cadence. However, I'm the lead PMM on a massive venture bet, where product development is highly iterative (lots of testing, learning, and re-thinking of the product plan). I've been asked to "own" the GTM strategy & regularly share out on it, even while the product plan is not fully in place. I'm struggling to manage up & could use advice on what a leader is really looking for in terms of comms on a project like this.
1 Answer
How do you as a product marketer create brand messaging that appeals to three highly distinct segments?
My company’s product (we’re a marketplace) serves three distinct segments with very different motivations. I’m struggling to create brand messaging that speaks to all three. Any advice on how to approach? Or is this a matter of needing to choose one segment to focus on?
6 Answers
How do you map and orchestrate a b2b buyer journey, from learning to buying?
We're currently revisiting our content strategy here at Resultados Digitais, and some help on the subject would be very valuable.
Our main challenges include:
- Finding which types of of subject/content/format/channel work better, and in which stage of the journey;
and
- Understand how far should we go on segmenting and personalizing our strategy, and under which axis (demographics, persona, etc);
3 Answers
How can I start making a change in my organization to influence the roadmap based on consumer insights?
I am at a company where Product builds the roadmap without many insights from Marketing or research.
8 Answers
How is your team making the transition from product marketing to solutions marketing?
Do PMMs share both product and solutions marketing responsibilities? Or do PMM now speak more to the users and solution marketers to the buyers?
4 Answers
How do you build a consistent lead generation framework across channels for your product? What kind of a martech stack do you suggest for beginners?
Question asked from the perspective of a CRM vendor that is trying to scale up.
1 Answer
How do you switch categories after being in business for 2-5+ years? Should you consider a complete rebrand, new site, email outreach, etc?
Founding a new category vs moving into one you've created
3 Answers