Platform and Solutions Product Marketing

What are key certifications or courses to become a product marketing manager?
I'm a digital marketing specialist looking to transition to product marketing
4 Answers
Shuchi Mehta
Shuchi Mehta
Growth Propeller Sr. Product Marketing Manager and ConsultantFebruary 20
I am aware of just a few 1. Pragmatic institute - I took it. However, I found that to be specific to B2B enterprise sales. 2. 280 Group: I recently found out about this institute, I am looking to connect with someone who has been to this program. 3. AIPMM: Seems to offer courses similar to Pra...Read More
1902 Views
13 Answers
Christy Roach
Christy Roach
AssemblyAI VP of MarketingOctober 9
Everyone’s definition of soft and hard skills differs, but here are the nine skills that I think are the most important for a product marketer to have. I've used these skills as a compass to help me grow in my own career and have turned them into a success guide for my team at Envoy to use: Soft...Read More
6612 Views
How do you split the PMM function vs general marketing function responsibilities, and how do you better manage this relationship?
Not to create divide or silos, but to be able to handover ownership at a certain stage whilst remaining involved
4 Answers
April Rassa
April Rassa
Aventi Group Product Marketing ConsultantJanuary 20
The key is to clearly define roles and responsibilities within your Marketing organization. For starters, let's start with where Product Marketing fits in. Product Marketing operates at the center of product, marketing, sales, and customer success teams. Under the general marketing umbrella, the...Read More
1152 Views
Which are the mandatory questions you should ask the company founders when you're empowered to create the Product Marketing function from zero?
I will face this challenge very son and my thoughts are: - which are the company objectives? - which are the marketing and product marketing specific objectives? - the resources in place to achieve the objectives (human, financial, tools) - where is the product on the lifecycle? - top three priorities - how are sales/marketing/product teams organised?
8 Answers
Alex Chahin
Alex Chahin
Titan VP of MarketingOctober 4
What an exciting opportunity this is for you! I’m thrilled that you’ve earned this chance. When I joined Hims & Hers, I was in this exact position where I got to build out the Product Marketing team from scratch. It was one of the most valuable learning experiences of my career so far. Your li...Read More
826 Views
How does your platform and solutions PMMs collaborate with product-focused PMMs?
I'm the first product marketer focused on a specific industry across our entire platform while the majority of the team is focused on specific product(s) and/or sales segment.
2 Answers
Cheryl Neoh
Cheryl Neoh
Toast Director, Product Marketing - Core product & SMB SegmentsAugust 29
* Regular catch-ups (1-on-1s): These are important opportunities for specific line-of-business (LOB) / product leads to share top priorities & initiatives with those who operate more cross-functionally across PMM, and vice versa. In addition to 1:1s, these can also be in the form of qua...Read More
503 Views
8 Answers
Krithika Muthukumar
Krithika Muthukumar
OpenAI VP of MarketingDecember 20
While you can have really compelling per-product pitches, the real challenge of selling a platform is getting prospects and customers to buy into a vision that unifying their systems is going to be a force multiplier for their company. The value is that 1 + 1 > 2. In selling a platform, it’s impe...Read More
3919 Views
How can a PMM best keep their leadership (Sr. Director, VP-level) best updated on an iterative & volatile product development process for a venture bet? What's the best communication cadence and format so leadership has confidence in the team?
I work at a large tech enterprise, where product development usually follows a predictable timeline and cadence. However, I'm the lead PMM on a massive venture bet, where product development is highly iterative (lots of testing, learning, and re-thinking of the product plan). I've been asked to "own" the GTM strategy & regularly share out on it, even while the product plan is not fully in place. I'm struggling to manage up & could use advice on what a leader is really looking for in terms of comms on a project like this.
1 Answer
Jason Perocho
Jason Perocho
Amperity SVP, Head of MarketingDecember 22
The best way is to help the product and engineering teams bucket and articulate their work and goals. 1. Bucket [or Theme] Product Development - Help your product managers and engineers create distinct buckets for their work. I have been a part of organizations with 40 features under ...Read More
342 Views
13 Answers
Agustina Sacerdote
Agustina Sacerdote
Square Global Head of PMM and Content Marketing, TIDALMarch 25
I don't actually use market research for that, is the short answer. If we believe that our solution is well suited for a particular vertical, we have the budget to invest in GTM to capture business in this vertical, and the vertical is fragmented / doesn't have a real clear winner, we will go for...Read More
2193 Views
How do you as a product marketer create brand messaging that appeals to three highly distinct segments?
My company’s product (we’re a marketplace) serves three distinct segments with very different motivations. I’m struggling to create brand messaging that speaks to all three. Any advice on how to approach? Or is this a matter of needing to choose one segment to focus on?
6 Answers
Diana Smith
Diana Smith
Hashi Senior Director of Product MarketingJuly 17
Messaging that speaks to everyone rarely speaks to anyone well. I’d prioritize your top segment to focus on, make sure your brand messaging resonates with them, and ensure your other customer segments can find messaging for them via pathing on your site or other targeted campaigns. I've seen m...Read More
2823 Views
4 Answers
Div Manickam
Div Manickam
Mentor : Workplace Wellbeing | Authentic Leadership | Product MarketingDecember 6
Today, portfolio, platform, ecosystem and suite are used interchangeably depending on the use case or scenario. Every technology company wants to be a platform today that encompasses multiple products/services/offerings.  * Portfolio is a collection of products, industries, solutions, and servi...Read More
1633 Views