I came from a background in brand and so my natural instincts served me most
well on the outbound side of product marketing. I had my fair share of imposter
syndrom in the early days when I looked at
TAGS
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Platform and Solutions Product Marketing
9 answers
Senior Director, Head of Product Marketing at DoorDash • April 1
Head of Global Inbound Marketing at Asana • October 16
Senior Director, Product Marketing at Instacart • June 2
Chief Marketing Officer at Blend • July 8
Vice President of Marketing at Albertsons Companies • March 24
Vice President Product Marketing at Salesforce • August 12
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • August 17
Director of Product Marketing at Backbase • March 1
Product Marketing Expert & Mentor at | Formerly Homebase, Angi, The Knot • March 21
8 answers
PMO at TikTok • August 14
Senior Director of Product Marketing at Zenput • March 24
Chief Growth Officer at Verifiable • March 27
Senior Director, Head of Product Marketing at DoorDash • April 1
Vice President of Marketing at Albertsons Companies • March 24
Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, Appsembler • September 7
Product Marketing Expert & Mentor at | Formerly Homebase, Angi, The Knot • March 22
12 answers
Global Head of PMM and Content Marketing, TIDAL at Square • March 25
Senior Product Marketing Manager, Solutions at Matterport • December 30
Head of Product Marketing at Notion • February 4
Senior Director, Product Marketing at Twilio • December 3
Product Marketing Lead at Google | Formerly DocuSign • January 26
Head of Product Marketing, VR Work Experiences, Oculus at Meta • February 3
Head of Product Marketing - Security, Developer Services & Hyperforce at Salesforce • April 6
Vice President of Product Marketing at GitLab • July 14
Group Manager, Product Marketing at Lyra Health • August 4
Head of Solutions Marketing at Iterable • January 12
Senior Director Product Marketing at Crossbeam | Formerly 6sense, JazzHR, Imagine Learning, Appsembler • January 24
10 answers
Head of Marketing at Discord | Formerly Uber, Fivestars, Electronic Arts • December 13
Product Marketing Lead at Atlassian • January 17
Director, Product Marketing at Intercom • November 11
Head of Product Marketing, Platform & Commerce at Atlassian • December 23
Product Marketing at Fiddler AI • March 17
VP of Product Marketing at Oyster® • September 30
Product Marketing Lead at Google | Formerly DocuSign • January 25
Vice President Product Marketing at Salesforce • August 12
Former CMO at Dejero | Formerly ON Semiconductor • February 24
We're currently revisiting our content strategy here at Resultados Digitais, and some help on the subject would be very valuable.
Our main challenges include:
- Finding which types of of subject/content/format/channel work better, and in which stage of the journey;
and
- Understand how far should we go on segmenting and personalizing our strategy, and under which axis (demographics, persona, etc);
3 answers
Director of Product Marketing at Indeed • July 29
Director of Product Marketing at Snow Software • November 17
Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks Animation • January 19
5 answers
Head Of Product Marketing at Upwork • February 17
Sr. Director Product Marketing, Insights, Copy & Content at Bluevine • March 24
Product Marketing, Senior Director at Replicant | Formerly MobileCoin, Zuora, Hired, Oracle, Responsys • April 13
Vice President of Marketing at Albertsons Companies • March 24
I will face this challenge very son and my thoughts are:
- which are the company objectives?
- which are the marketing and product marketing specific objectives?
- the resources in place to achieve the objectives (human, financial, tools)
- where is the product on the lifecycle?
- top three priorities
- how are sales/marketing/product teams organised?
5 answers
VP of Marketing at Titan | Formerly Lyft, Hims & Hers, American Express • October 4
Senior Vice President, Product Marketing at BetterUp | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • October 5
President at Giant Stride Marketing Group • October 7
Head of Product Marketing and Documentation at Coro | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet • November 12
5 answers
I am at a company where Product builds the roadmap without many insights from Marketing or research.
8 answers
Head of Marketing at Retool • December 20
CEO at PipeDreams Ventures • January 15
Co-founder & CEO at LoopVOC • February 4
Product Marketing Manager at Quantive • February 4
Product Marketing Director at Roofstock • February 3
Product Marketing Lead at Google | Formerly DocuSign • January 26
President at Growth Velocity | Formerly Vigilent, USGBC, FICO, Macromedia/Adobe • December 8
7 answers
VP of Product Marketing at | Formerly Narvar, Iterable, HubSpot, IBM • December 11
Head of Product Marketing at Retool • April 17
Head of Marketing at Skedulo • December 17
Product Marketing Lead at Google | Formerly DocuSign • January 26
Senior Director of Product Marketing at Fivetran • April 14
Director of Product Marketing at SAP • June 16