Building a Product Marketing Team
Consumer Product Marketing
Developer Product Marketing
Enterprise Product Marketing
Establishing Product Marketing
Growth Product Marketing
Industry Product Marketing
Influencing the C-Suite
Influencing the Product Roadmap
Partner Product Marketing
Platform and Solutions Product Marketing
Pricing and Packaging
Product Marketing 30/60/90 Day Plan
Product Marketing Career Path
Product Marketing / Demand Gen Alignment
Product Marketing Interviews
Product Marketing KPI's
Product Marketing Productivity Hacks
Product Marketing Skills
Product Marketing vs Product Management
Scaling Product Marketing
Self-Serve Product Marketing
SMB Product Marketing
Technical Product Marketing
Product Marketing Interviews
What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
Usually, they're testing to see if you understand how to launch a product but you are right, different hiring managers look for different things. My recommendation is that rather than listing a long list of activities to try to catch every single item, you focus on the ones that you believe w......Read More
The outcome you are targeting with your competitive research plays a role in the efficacy of your research method. So have the outcome in mind before you start, that way you will already be on the path to success! Competitive positioning - There are plenty of tools around like Klue, that scrape ......Read More
I often like to ask, “What accomplishment are you most proud of?” as well as, “In your last performance review, what were your opportunities to improve and how have you worked to address them?” I like the question “What accomplishment are you most proud of?” because it often helps me understand w......Read More
The ‘product marketing skills’ question has been answered really well by a lot of others on Sharebird already so I will focus my answer specifically to the interview itself: I always look for candidates who have a strategic mindset and who can articulate what success in their current role look......Read More
How can I improve my interviewing skills for a product marketing role?
I had my first interview in a long time recently and fumbled my way through it. How can I get better for next time?
At the end of the day, there is only one way - lots of practice. Everyone has failed an interview at least once. I know I have on multiple occasions. But as the late basketball legend Kobe Bryant said, he never once hesitated to take a game-winning shot with time expiring because he had already p......Read More
How do you showcase or describe to interviewers your work in messaging and positioning, without actually showing documented work?
Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?
I think it’s hard to showcase messaging in an interview unless you’re specifically bringing up documented work. At HubSpot, we like to give candidates an exercise before an interview that typically ties into positioning and messaging. Oftentimes this exercise will tie back to a recently released ......Read More
I think landing your first interview and subsequently your first job as a PMM is made easier if you target some level of specialization either within the role or the company. Many PMM roles, especially more junior ones, are specialized or weighted towards particular areas like sales enablement o......Read More
What technical questions can we expect for product marketing interviews?
e.g. do we need to do a case study, draw insights from looking at data, etc.
This will depend heavily on the kind of product you are interviewing to market. The more technical the product, the more "technical" questions you might get. Even so, you should be 100% prepared to: * Talk about what their product does (use cases) * Talk about who their product is for (audi......Read More
The biggest mistake I see candidates making is that they do not spend time learning about the product and the space it operates in. My recommendation is that you spend time on the website and learn some basics about the product and it's practitioners (personas), identify the newest features re......Read More
Product marketers are bound to get the “describe a successful product launch you’ve done” question (or some other iteration of it). Be prepared to answer with outcomes rather than going through a checklist of activities. What were you trying to achieve and how did you measure progress? I think S......Read More