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Product Marketing Interviews

What advice would you give to entry-level product marketers?

2 Answers

ThoughtSpot Senior Director of Product Marketing • April 20

There are a few core characteristics that make product marketers stand out, especially those with less experience to pull from in interviews and resumes. Characteristics such as time management, prioritization, strong execution skills, cross-functional collaboration and a basic understanding of t......Read More

1152 Views

What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?

I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?

13 Answers

Horacio Zambrano

Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM Advisor • June 9

GTM is very broad and can mean so many things in industry. Strategic analysis and more marketing plan like, PPPP (packaging, pricing, placement, etc.), messaging/positioning You have to pick one, find a good framework and cover all the basis. Most likely they will think it's more academic than......Read More

1833 Views

How do I measure sales enablement success?

17 Answers

Srini Sekaran

Amazon Senior Product Manager • June 8

Measuring sales success is unique to your organization but you can gauge general effectiveness by understanding the volume of opportunities, conversion rates, and productivity. Volume of Opportunity Cross-selling, renewals, and upselling are more effective ways of generating revenue than acqu......Read More

1524 Views

How do you showcase or describe to interviewers your work in messaging and positioning, without actually showing documented work?

Also, how to actually show its success, as this is something that may take awhile before seeing a growth trend and can you directly actually attribute a particular success metric on messaging?

11 Answers

Jeffrey Vocell

Panorama Education Head of Product Marketing • December 11

I think it’s hard to showcase messaging in an interview unless you’re specifically bringing up documented work. At HubSpot, we like to give candidates an exercise before an interview that typically ties into positioning and messaging. Oftentimes this exercise will tie back to a recently released ......Read More

2118 Views

What are your top 3 methods for conducting effective competitive research?

9 Answers

Vanessa Thompson

Twilio Vice President Marketing • December 3

The outcome you are targeting with your competitive research plays a role in the efficacy of your research method. So have the outcome in mind before you start, that way you will already be on the path to success! Competitive positioning - There are plenty of tools around like Klue, that scrape ......Read More

1328 Views

What is your favorite product marketing interview question and the best answer you've heard?

22 Answers

Carrie Zhang

Square Product Lead • June 30

Any interviews with me will involve a case - real world, but sanitized case questions like "you are the PMM for xyz product and your subscriber growth has slowed down [insert whatever metrics, scenarios] in the last 2 quarters. You need to get it back on track. What would you do to tackle this?" ......Read More

4972 Views

As a hiring manager, what do the best product marketing candidates have in common?

13 Answers

Abdul Rastagar

GTM Leader | Marketing Author | Career Coach • June 12

The ‘product marketing skills’ question has been answered really well by a lot of others on Sharebird already so I will focus my answer specifically to the interview itself: I always look for candidates who have a strategic mindset and who can articulate what success in their current role look......Read More

2264 Views

How can I improve my interviewing skills for a product marketing role?

I had my first interview in a long time recently and fumbled my way through it. How can I get better for next time?

7 Answers

Ajit Ghuman

Twilio Director of Product Management - Pricing & Packaging, CXP • June 5

It happens to all of us. As with any type of job interview, practice helps. Additionally, before you sit down to practice you should be using your PMM skills. Jot down on paper your answers to these questions. * Who is the buyer/company? * What is their decision criteria? * What is the......Read More

1045 Views

For someone looking to break into their first PMM role, what advise do you have for landing that first interview? How can one set themselves apart from other candidates who have held PMM titles before?

3 Answers

Jon Rooney

Unity Vice President Product Marketing • November 20

To try to break into PMM from a cold start, have a body of content already published (on LinkedIn or another platform) to serve as your portfolio. Early career PMM's do a ton of writing - customer-facing, sales-facing, launch planning, campaign briefs, etc. - so having things that show your capac......Read More

366 Views

What technical questions can we expect for product marketing interviews?

e.g. do we need to do a case study, draw insights from looking at data, etc.

3 Answers

Kevin Garcia

Anthropic Product Marketing Leader • May 5

This will depend heavily on the kind of product you are interviewing to market. The more technical the product, the more "technical" questions you might get. Even so, you should be 100% prepared to: * Talk about what their product does (use cases) * Talk about who their product is for (audi......Read More

1089 Views

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