Influencing the C-Suite

1 Answer
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadMay 6
Junior and newer demand generation managers can increase their exposure to the C-Suite in a few ways. Here are a couple of ideas to get started: Firstly, speak with your manager to discuss topics such as career advancement and express your interest in understanding what options are available to......Read More
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1 Answer
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadMay 5
Earlier in my career, I used to provide information and performance reports that were incorporated as part of a presentation to the C-Suite. Anecdotally, I found that managers would ask for all the details and then distill them down appropriately for the specific C-Suite. There were times when ......Read More
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1 Answer
Erika Barbosa
Erika Barbosa
Counterpart Marketing LeadMay 4
Without knowing more about your specific industry, go-to-market motion, and company maturity, it's challenging to provide a definitive answer. Generally speaking, there are a few key questions that can provide value to C-Suites depending on your context. To demonstrate value to C-Suites, it's ......Read More
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