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Account Based Marketing Strategy
Customer Marketing Strategy
Demand Generation Strategy
Digital Marketing Strategy
Event Marketing Strategy
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Customer Marketing Strategy
2 Answers
Nicolette Konkol
Morningstar Global Head of Demand Generation • January 12
Most answers to this question focus on the buying journey and tend to sum up the post-sale experience in one bullet point but there's definitely more to it than that. Indeed the customer experience starts with the buying experience where you come to understand the problems your potential client i......Read More
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How can I build a case to try new tactics?
90% of our customer marketing tactics focus on email communication.
1 Answer
Erika Barbosa
Counterpart Marketing Lead • February 21
While email marketing is a solid tactic, my response to this question is “don't put all your eggs in one basket.” Similar to investing, you want to diversify your investments or tactics in this case. Experimentation is key for better understanding what’s working and what’s not working. This also ......Read More
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