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Account Based Marketing Strategy
Customer Marketing Strategy
Demand Generation Strategy
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Growth Marketing Strategy
Demand Generation Strategy
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • November 2
There are indeed ways to pursue cost-effective growth marketing for startups! The key here is not only what is cost-effective but also what delivers an impact on the desired business outcomes. While this can look different depending on the company, a few tried-and-true approaches include: * Con......Read More
526 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • November 2
I believe the main difference between traditional marketing and growth marketing lies in the overall approach. Traditional marketing typically relies on tried-and-true methods, while growth marketing tends to be very data-driven, adopting an experiment, iterate, rinse and repeat mindset. Traditi......Read More
479 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • November 2
I believe you need to identify your target audience before you can be successful in your growth marketing initiatives, especially if you are working with a budget. There are a few ways to go about pinpointing your audience, such as: * Market Research * Customer Personas * Current Customer A......Read More
469 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • November 2
Community engagement is a powerful aspect of growth marketing, including audience building, brand awareness, trust and credibility, and feedback loops. Despite the various social media platforms, influencer campaigns, and ad campaigns, word of mouth still holds strong. Building and fostering mean......Read More
477 Views
2 Answers
Nash Haywood
Cloudflare Head of Digital Marketing • September 21
Building a successful growth marketing team involves a number of key roles which vary based on team size, product and growth strategy. Here are some essential roles to consider: * Head of Growth: Responsible for developing and executing the comprehensive growth marketing strategy. This indiv......Read More
561 Views
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • November 2
Some key components of a successful growth marketing strategy consist of clear goals and metrics. At the core of growth marketing is the ability for testing, analyzing, and iterating, and you can't undertake this responsibility without clear, measurable goals. Next, you need to take a holistic a......Read More
540 Views
5 Answers
Erika Barbosa
Observable Head of Growth Marketing • April 4
To update stakeholders with information that helps them efficiently communicate the importance of your account-based marketing (ABM) strategy to their teams, I recommend the following steps: 1. Identify your stakeholders. Who do you need to collaborate with versus who do you need to inform?......Read More
390 Views
1 Answer
Mindy Servello
Calendly Head of Demand Generation • October 27
I have built and scaled ABM strategies at start ups with no SDR function to larger $250M+ ARR organizations with a very robust, global sales team. Although I can go many directions with this question, I will leave it at this - no matter the sales structure when first building an ABM strategy, fin......Read More
864 Views
7 Answers
Sierra Summers
Albertsons Companies Director of B2B Marketing • January 19
Work with your sales team! You can use a lot of different tech and methods to identify target accounts, but if your sales team isn't bought in, you won't be successful. I suggest using tools or conducting a TAM analysis to narrow down the list of potential accounts a tad small. Have the sa......Read More
681 Views
8 Answers
Krista Muir
Snowflake Senior Manager, Streamlit Developer Marketing • August 24
If you're still on an inbound (MQL) model, I would start by pivoting every report through the lens of "target account vs. non-target account". * # of campaign responses * # of opportunities generated * $ pipeline generated * ACV * # closed won * $ closed won What matters gets measured.......Read More
1105 Views