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Demand Generation

Demand Generation Strategy

Demand Generation Strategy

How can one identify the right target audience for growth marketing initiatives?

1 Answer

What role does community engagement play in growth marketing?

1 Answer

How do you update stakeholders with information that helps them efficiently communicate the importance of your Account Based Marketing strategy to their own teams?

5 Answers

How does sales channel structure affect your internal partnerships?

1 Answer

How do you recommend companies adjust their KPIs as they move to an ABM-centric marketing approach?

8 Answers

How is Account Based Marketing different for landing vs expanding/ cross-sell/ upsell?

8 Answers

Have you been in a position to suggest implementation of updated Martech solutions and what indicated to you that a new (or additional solution) was necessary for success?

6 Answers

What is your tried and true method of assessing an organization’s goals to determine the customized proportion of inbound to outbound leads needed for success?

2 Answers

What are tactics that are currently working best for you?

1 Answer

When do you begin to prepare to duplicate a strategy that has proven successful?

2 Answers

As you assess the performance of an Account Based Marketing campaign in progress, which reports are important to take action on immediately?

1 Answer

With an increased focus on retention and expansion in SaaS, what types of tactics do you think are easily transferred from demand generation teams that traditional focus on new business?

2 Answers

What is the difference between growth marketing and demand generation?

1 Answer

What things in your marketing strategy would change if you move your GTM motion from sale-lead to product-led?

2 Answers

How often should you revisit your definition of a Marketing Qualified Lead or Marketing Qualified Account?

2 Answers

How do you identify and prioritize growth opportunities for a business?

3 Answers

When should a company focus on an SEM strategy?

3 Answers

What are your top performing email strategies you’ve used historically?

4 Answers

In your experience, at what stage of awareness do you see the most conversions from leads to opportunities?

2 Answers

What does customer journey stages look like at an organization that is prioritizing renewals, expansion revenue & product adoption?

2 Answers

What is a growth loop and can it be used for demand gen?

2 Answers

What role do customer and partner testimonials play in a demand generation campaign’s content strategy?

3 Answers

Can you share examples of successful growth marketing campaigns or initiatives you have implemented in the past?

1 Answer

What are the key strategies and tactics used in growth marketing?

2 Answers

How do you measure and track the success of growth marketing efforts?

2 Answers

If you have a low converting website and need to hit your performance numbers quickly, do you think it’s better to focus on driving more traffic or optimizing pages for conversions?

2 Answers

What role does content marketing play in driving growth, and how do you develop effective content strategies?

1 Answer

What are some of your favorite promotional ideas when launching new content pieces?

1 Answer

Do you think it’s possible to have an Inbound program and an ABM program working at the same time or do you need to pick one strategy?

1 Answer

Customer Marketing often requires marketing budget. What do you find is a typical percentage of the total marketing budget that should be allocated to Customer Marketing?

1 Answer

When breaking into a new target audience what are the first channels you look to develop?

1 Answer

How do you measure the effectiveness of attending trade shows and conferences?

1 Answer

What do you do to keep sales and marketing aligned on messaging?

1 Answer

How do you show the value of investing in SEO to other departments and stakeholders since those types of tactics don’t have instant payback?

1 Answer

How to target different personas from a point where they are present to digest?

I have divided my messaging in 4 parts - Founder - C-Suite - Mid Managers - Mid WorkForce I have not created marketing assets though, how do I go about making them and placing them too. I could have - pitches - Automated responses - Long form/case studies - Blog/presentations - Website - Social media - Emails - Ad banners - Video How do I target each category of people?

1 Answer

How do you approach enterprise demand gen differently at an organization that historically relied more on free trials and word of mouth?

1 Answer

What are the top 3-5 technologies that empower the Customer Marketing Organization?

2 Answers

What role does lead scoring play in your Demand Gen Strategy and what were the steps and considerations you took to set it up?

2 Answers

How do you rank lead sources and adjust your budget allocation accordingly by channel?

2 Answers

When strategies begin to become misaligned with your sales team how do you ensure you both get back on track? What measures do you put in place to stay on track with aligned strategies?

3 Answers

How do you target say, SMB, for each stage of the funnel? (interview question I received:)

1 Answer

What tactics do you use when early opps aren’t progressing into qualified pipeline?

1 Answer

What does growth marketing mean to you? How does it fit within the rest of the marketing org?

1 Answer

How do you go about pinpointing where leads are falling off and how did you resolve it?

1 Answer

What do best-in-class customer Marketing teams look like in terms of roles and responsibilities?

3 Answers

Which pages of a website are the best ones to welcome incoming traffic?

1 Answer

Which offline channels have worked most effectively in your digital marketing strategy?

2 Answers

How do awareness stages influence your demand generation strategies?

2 Answers

What are your best practices for scoring inbound leads?

2 Answers

When a website is remodeled, are the URLs of the posts and pages kept? Is the positioning maintained?

2 Answers

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