AMA: Amazon Product Marketing Lead, AI/ML Acceleration, AWS, Shruti Koparkar on Product Marketing Skills
May 9 @ 9:00AM PST
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Amazon Product Marketing Lead, AI/ML Acceleration, AWS, Shruti Koparkar on Product Marketing Skills
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to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
How important are brand marketing skills for product marketers compared to analytical skills?
There is often a huge emphasis on analytical skills, instead of brand marketing skills, when it comes to product marketing job descriptions.
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
How would you recommend Product Marketing Managers improve their messaging skills?
I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. So my question is- how do you recommend working in my soft skills and their importance in the job interview when not directly asked? I usually try to highlight within the context of my “STAR” stories.
When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?
What are some helpful tips for writing email communications to the sales team?
Should product marketing decisions be data-driven or more so data-informed? Should PMMs lead with intuition and use data to back up their assumptions?
What skills do you consider most important to transition from PMM to Sr. PMM?
What would you consider to be the most important PMM skills to have?
What is the top tactical tip you recommend to a product marketer to be successful?
What is your top tactical suggestion to make content creation scalable and efficient? Includes content for internal enablement, external launches/content, and more.
What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.