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Jack Wei

AMA: Sendbird Head of Marketing, Jack Wei on Product Marketing / Demand Gen Alignment

April 30 @ 9:00AM PST
Register for AMA
Sendbird Head of Marketing, Jack Wei on Product Marketing / Demand Gen Alignment
We will email you Jack's answers to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
How do you figure out how to spend your time between doing product marketing as demand gen, engagement, retention, and sales?
What does your product marketing team do differently when executing on an account based marketing strategy compared to traditional marketing?
How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?
How do you define the relationship between product marketing and demand generation within your organization?
What strategies have you found most effective for aligning product marketing efforts with demand generation activities?
How do you ensure that product messaging and positioning are effectively communicated in demand generation campaigns?
What are some common challenges or barriers you've encountered in aligning product marketing and demand generation, and how have you overcome them?
What role does content play in aligning product marketing and demand generation, and how do you ensure consistency across both functions?
Can you share any lessons learned or best practices for improving the alignment between product marketing and demand generation?