AMA: Momentive Vice President, Product Marketing, Priya Gill on Influencing the Product Roadmap
June 30 @ 10:00AM PST
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Momentive Vice President, Product Marketing, Priya Gill on Influencing the Product Roadmap
Top Questions
Priya Gill
SurveyMonkey Head of Global Marketing • June 30
Persistence? :) That's a tough one and something that I've experienced many times in my career. I've always approached that as a challenge that I strongly desire to overcome. Similar to a question I answered above, I always start by building a great working relationship with Product by clearly sh......Read More
1012 Views
2 requests
Have you found a good framework to communicate your product roadmap to customers?
We're trying to strike a balance of communicating high priority initiatives without getting caught up in exactly timelines.
Priya Gill
SurveyMonkey Head of Global Marketing • June 30
I would keep timelines directional but loose, but you need to include something to give customers an indication that you're continuously investing in your product(s) and innovating at a rapid pace. If you have high confidence that it's coming in the next 6 months, you can label that product/featu......Read More
692 Views
4 requests
Priya Gill
SurveyMonkey Head of Global Marketing • June 30
The start of building a great working relationship is clearly showing the expertise and value that you uniquely bring into the partnership with Product. As a PMM expert, you want to be seen as the central hub for a lot of critical information regarding not only your customers, but the products yo......Read More
690 Views
4 requests
What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.
I'm new to Product Marketing. In the interviews that I've done, I am being asked to present a marketing portfolio.
Priya Gill
SurveyMonkey Head of Global Marketing • June 30
Not sure I completely answer the question. Typically when I ask candidates to give a presentation, it's less about the specific products they're presenting, but rather HOW they present it. Can the candidate articulate how they effectively approached their GTM strategy, from ideation to execution ......Read More
6115 Views
3 requests
Priya Gill
SurveyMonkey Head of Global Marketing • June 30
Funny enough, this was completely a Marketing led rebrand. Product roadmap didn't play a role in guiding the process because we already had the right set of products, we just didn't have the right message or name in the market. An important part of this repositioning was strongly signaling to the......Read More
1158 Views
4 requests
How do you know when you have enough solid information to put forward a product suggestion?
This ties into convincing teams that a feature or change is needed. What level of evidence or research is needed to show that a certain feature or requirement is a "must have" on the product roadmap. "The competitor has it" is not always justifiable evidence.
Priya Gill
SurveyMonkey Head of Global Marketing • June 30
You need to prove that there's market demand for it and that the customer is willing to pay for it. Or that it's a major cause of churn which clearly shows monetary impact. That can be validated in a number of ways: analyst validation, customer/prospect validation, willingness to pay research. A ......Read More
791 Views
1 request
How do you define between a customer(s) want or request and a feature that is actually needed?
Customers may want many things, but it might not always be the right feature to implement. How do you decide this?
Priya Gill
SurveyMonkey Head of Global Marketing • June 30
If it's something that's truly needed, you will see many customers asking for the same thing. You can validate this by speaking to other customers or running a survey to assess business needs. Sometimes when you dig a bit deeper, you discover that they have a pain point that could be solved a com......Read More
1029 Views
1 request
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