AMA: Wealthsimple Director of Product Marketing, Shezana Manji
on Influencing the Product Roadmap
October 13 @ 10:00am PST
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Product Marketing With Shezana Manji, Director of Product Marketing at Wealthsimple
How do you perform extensive competitive product research? I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
If your'e missing the mark, take a step back. Make sure you have a clear
understanding of the business challenge you're trying to solve (why do we need
this research, what decisions will it help drive).
I will share a tangable example of how we approached "how does our tech stack
At a previ...more
A wise mentor once told me, there is a very big difference between being
respected and being liked. You don't need your PM to like you, you need them to
With that being said, remember that as a PMM you're a strategic partner to the
product management team. PMs are ultimately respon...more
As product marketers, we need customers to believe in the why (value, benefits),
the how and what become proof points. This is also a critical input for the
design team to create the right solution to the problem. I have never struck out
by telling the PM and UX lead that I will be better at my j...more
Working from a place of positive intent, some R&D teams may not realize that
launch activities are as much work at building a new product/feature. They don't
see all the planing and activities that go into it.
Whether or not you have program managment function: build a clear project plan
I believe most organizations product marketers are leverage as either Inbound
PMMs or Outbound PMMs.
Inbound PMMs are focused on insights that feed the product roadmap; pricing and
packaging, and product positioning that feeds into the marketing strategy.
Outbound PMMs are focused on go-to-ma...more