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AMA: Wealthsimple Director of Product Marketing, Shezana Manji
on Influencing the Product Roadmap
October 13 @ 10:00am PST
Starts in 23d 12h 2m 55s

Get Access to Answers

We will email you Shezana's answers to these questions after the event in case you can't make it.

What's Your Question?

Questions must be topic related and not promotional. (250 character limit)
Top Questions
How do you perform extensive competitive product research? I've been tasked with it but I'm missing the mark. This research is for the CEO and Product/Engineering teams who want to know how our tech stacks up in the market. Do you have any tips?
What kinds of market research do you do to shape the product roadmap and build, buy, and partner strategy? And more tactically, what format do you share your analysis?
I'm tasked with doing market research -- voice of the customer, competitive intelligence, and doing internal interviews -- to segment a new market and what we need to invest in to increase market penetration.
How does your approach to influencing a 3 year product vision vs. next quarter or next year's product roadmap differ?
How do you drive alignment across the exec team on messaging
How do you get product management to bring you into initial design process?
What template do you use when pitching customer/prospect priorities to Product leadership?
We have data points and a long backlog of features that need to be prioritized to help us win. I'm struggling to consolidate it into a consumable format for product to digest and decide
What are mistakes product marketers make when trying to influence the roadmap that end up damaging their relationship with product managers?
Our product team has a difficult time sticking to timelines. This makes launches pretty difficult to manage without creating large lapses in communication. Any strategies to manage this?
How does your team establish and standardize researching audience/segment needs? How do you then leverage your findings systematically to influence the product roadmap?