TAGS
All
Account Based Marketing Strategy
Customer Marketing Strategy
Demand Generation Strategy
Digital Marketing Strategy
Event Marketing Strategy
Growth Marketing Strategy
Digital Marketing Strategy
1 Answer
Erika Barbosa
Counterpart Marketing Lead • April 7
This is where analytics skills come in handy :) To pinpoint where leads are falling off will largely depend on your go-to-market motion. The process will look very different from an SMB org, to a product-led growth org, to a sales org. That being said, you need a way to visualize the user path......Read More
512 Views
1 Answer
Erika Barbosa
Counterpart Marketing Lead • March 27
The best pages to welcome incoming traffic depend on your goals. This will largely be based on how the individual pages are SEO optimized. Generally speaking, these are the pages you’ll find get more traffic: * Homepage: This page will most likely get the bulk of your branded traffic. It sho......Read More
584 Views
2 Answers
Adam Kaiser
6sense VP, Growth Marketing • August 11
The intersection of digital and direct mail can be a powerful combination. I have run many direct mail campaigns (actually direct FedEx!), where a package is sent to a prospect, and the materials point them back to a website, where they are prompted to enter a PIN or other code. From there, you'v......Read More
1569 Views
2 Answers
Adam Kaiser
6sense VP, Growth Marketing • August 11
In most cases, you would want to keep the URLs of the posts and pages the same. If the pages had good organic rankings, maintaining the URLs is essential to maintaining those rankings. Additionally, if URLs are changed, and proper redirects are not in place, users will experience errors, and your......Read More
1410 Views