AMA: DataGrail Head of Product and Customer Marketing & Brand, Aurelia Solomon on Product Marketing 30/60/90 Day Plan
October 18 @ 10:00AM PST
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DataGrail Head of Product and Customer Marketing & Brand, Aurelia Solomon on Product Marketing 30/60/90 Day Plan
Top Questions
Aurelia Solomon
Salesforce Senior Director, Product Marketing • October 18
Alliances * Sales, product, and cs are your biggest internal stakeholders. Find your peers in each department and start building strong relationships (need a foundation of trust and respect to be successful) * Executive team /c-suite. Many of what PMM works on touches the exec team. ......Read More
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What's your best product marketing 30-60-90 day plan to make a big impact at a new company?
I'm starting a new job next week! Would love to hear your top tips in general as well as at the director level.
Aurelia Solomon
Salesforce Senior Director, Product Marketing • October 18
First 30 days: * Focus is on getting to know the team (your peers, execs, and those who work for you) and the product -- and starting to build relationships, build trust and respect from others. * Do a listening tour * Talk to sales, product, cs, finance (internal) * Talk ......Read More
629 Views
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Aurelia Solomon
Salesforce Senior Director, Product Marketing • October 18
This is a great question. First 30 days: * Focus is on getting to know the team (your peers, execs, and those who work for you) and the product -- and starting to build relationships, build trust and respect from others. * Do a listening tour * Talk to sales, product, cs, financ......Read More
758 Views
2 requests
Aurelia Solomon
Salesforce Senior Director, Product Marketing • October 18
Keep it simple. Think about it like this: 1. 30 days - Be a sponge. Listen, observe, and learn. 2. 60 days - Integrate & Show Value. Build some key relationships & identify 2-3 quick wins you can execute 1. What are 1-2 things that will create value for the business and specific ......Read More
442 Views
1 request
Aurelia Solomon
Salesforce Senior Director, Product Marketing • October 18
1. Ideal customer profile (ICP), buyer personas, use cases/sales plays (what problems do you solve for customers and how), and customer journey (what path do these folks take through the funnel to buy from your business 2. Positioning (brand down to features). This includes website cop......Read More
429 Views
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Aurelia Solomon
Salesforce Senior Director, Product Marketing • October 18
This really depends on what your business needs! I would recommend assessing what you believe will help the business move the needle the most to achieving their goals (for that quarter, year etc). A few examples I've done as quick wins 1. Organize a Customer Advisory Board (customer list + invi......Read More
656 Views
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Ahead of getting to the 30/60/90 day plan, what background have you see Jr. PMMs coming from that could make them most successful in the role?
This is in terms of building out a team from being a solo PMM to adding an additional Jr. PMM.
Aurelia Solomon
Salesforce Senior Director, Product Marketing • October 18
I've honestly seen everything! I've seen folks come from Sales (as I did), from content marketing (typically great writers), from demand gen, from a finance background, from customer success. Someone coming from a sales background vs a finance background into PMM will definitely showcase differen......Read More
667 Views
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Aurelia Solomon
Salesforce Senior Director, Product Marketing • October 18
First 30 Days * Focus on learning the product (demo, the features, product positioning) * Learn about your business (sales process, pipeline, key KPIs, goals/success metrics - the basics of the business) * Listening tour to learn about your customer and competitors * Listen to gon......Read More
690 Views
1 request