AMA: Gong Director of Product Marketing, Sherry Wu on Stakeholder Management
March 5 @ 10:00AM PST
View AMA Answers
Gong Director of Product Marketing, Sherry Wu on Stakeholder Management
Top Questions
Sherry Wu
Gong Senior Director, Product Marketing • March 6
"Politics" often feels like such a dirty word... but ultimately you need to navigate stakeholders to be able to influence without authority. Oftentimes, folks tend to butt heads when they have differences of opinion (whether that's on naming, launch timing, product readiness, etc.). When people h......Read More
892 Views
3 requests
Sherry Wu
Gong Senior Director, Product Marketing • March 6
That ratio seems about right for PMM teams in general ;) PMMs are always going to be outnumbered by other teams! Oftentimes, the biggest issue for PMM is needing to navigate stakeholder requests. Why can't we launch this product now? Can you help with this sales deck? We're having trouble gett......Read More
735 Views
2 requests
Sherry Wu
Gong Senior Director, Product Marketing • March 6
This question is related to a previous one about navigating politics. At the end of the day, influencing others IS about navigating politics. When trying to figure out how to influence, you need to identify who the decision-maker is and understand their goals. Oftentimes, you'll find that you sha......Read More
741 Views
2 requests
Sherry Wu
Gong Senior Director, Product Marketing • March 6
When creating ANY content, think about the needs of your stakeholders. The form and format of messaging needs to suit the audience. The audience for a messaging doc is usually internal - you're serving your marketing partners in Comms, Content, Demand Gen, AR, etc. A good messaging doc should ......Read More
822 Views
3 requests
Upcoming AMA's
Adobe Head of Product Marketing (APAC), Jeremy Wood on Influencing the C-Suite
August 13 @ 10:00AM PST
Register
ThoughtSpot Senior Director of Product Marketing, Christine Sotelo-Dag on Stakeholder Management
August 7 @ 10:00AM PST
Register
Quickbase VP of Product Marketing, Sarah Din on Influencing the C-Suite
July 31 @ 10:00AM PST
Register
Show All