AMA: Global PMM Lead, Google AI Marketing, Pratik Gadamasetti on Stakeholder Management

April 2 @ 9:00AM PST

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Global PMM Lead, Google AI Marketing, Pratik Gadamasetti on Stakeholder Management

Top Questions

How do you influence people who are not aligned on the same objective (a different team with different goals) to move the needle on an interdisciplinary project?

Pratik Gadamasetti

Google Global PMM Lead, Google AI Marketing • April 2

This is probably one of the critical skills for a PMM to have, influencing without formal authority or aligned goals. I wish a had a silver bullet type of answer but the reality is, it depends! Ultimately, I try to build a solid biz case consistent of clear timeline, scope, asks, etc. and then wo......Read More

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As someone that hasn't dealt with (or perhaps has been oblivious to) a lot of politics, what are some basic skills or things to look out for as a "beginner"?

Pratik Gadamasetti

Google Global PMM Lead, Google AI Marketing • April 2

"Politics" can mean different things at different companies, so for purposes of answering this question it may be helpful to provide a loose definition. A very simple way to think about it is that within any organization, there may be way of operating, driving decisions, gaining support, etc. tha......Read More

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What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?

Pratik Gadamasetti

Google Global PMM Lead, Google AI Marketing • April 2

"Influencing the roadmap" is a phrase that you'll hear often at tech companies as an unwritten goal for marketing, sales and research teams. It's also something that should be approached thoughtfully. You probably won't get very far if in your first meeting with you PM counterpart you say somethi......Read More

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How do you work with channel owners? Oftentimes there is conflict when product marketing doesn't agree with channel owner strategies, however it's a PMM's job to ensure marketing meets higher lever strategic objectives for a launch.

Pratik Gadamasetti

Google Global PMM Lead, Google AI Marketing • April 2

The PMM is typically responsible for owning the strategic brief for campaigns and launches that informs partner teams and channel owners. Creating an inclusive process where feedback is encouraged during the brief phase should foster an environment where channel owners also feel inclined to follo......Read More

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How are you able to gain stakeholder alignment (or more so decisions) at the C-level if you work at a flat organization, however, there is still a lot of implied levels?

Pratik Gadamasetti

Google Global PMM Lead, Google AI Marketing • April 2

Similarly to influencing stakeholders without authority on an XFN project, there are a series of steps you can take gain stakeholder alignment at the C-Level on a decision, project, or set of approvals. 1. Develop a DIN framework Start by developing a DIN (Decide, Input, Notify) framework......Read More

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