AMA: HubSpot Former VP of Product and Solutions Marketing, Vidya Drego on Developing Your Product Marketing Career
January 19 @ 9:00AM PST
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HubSpot Former VP of Product and Solutions Marketing, Vidya Drego on Developing Your Product Marketing Career
Top Questions
Vidya Drego
SmithRx VP of Marketing • January 19
There are a couple of ways to think about advancement in a PMM career. You can specialize in a specific aspect of product marketing like inbound or product launches, for example. Or, you can broaden your experiences and amass experience in a variety of areas of PMM. In the current job market, the......Read More
1195 Views
8 requests
Vidya Drego
SmithRx VP of Marketing • January 19
I like to ask PMM candidates to deliver their company's pitch. I'm not grading their pitch but rather the empathy and insight they display for and about their customers' challenges, the way they deliver it, and the storytelling ability of the candidate. There's no one answer to this that's stood ......Read More
8093 Views
13 requests
Vidya Drego
SmithRx VP of Marketing • January 19
It's an interesting time to be in product marketing because I think there will be significant shifts in the next few years in how we think about go-to-market. There's a fair amount being written today about how go-to-marketing motions have evolved from inside sales to inbound marketing to product......Read More
4493 Views
9 requests
How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?
i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.
Vidya Drego
SmithRx VP of Marketing • January 19
I think it's always possible for product marketers to learn varied skills by being open to new projects or opportunities when they've mastered a skill. At a large company, where roles are more specialized there are often opportunities to work on different projects or products that may have differ......Read More
684 Views
5 requests
Vidya Drego
SmithRx VP of Marketing • January 19
Product Marketing is challenging because the function influences many metrics but isn't normally the owner of those metrics. Exciting new deal closed? There's usually a PMM that helped along the way although it's sales' win. Cool new product feature launched? Definitely a PMM in the mix, but it's......Read More
652 Views
7 requests
Vidya Drego
SmithRx VP of Marketing • January 19
I think either is a valid path to a rewarding product marketing career but can depend on your own interest. If you're interested in the dynamics of different industries and you find that an inspiring aspect of being a product marketer, it makes sense to diversify your industry experience. If you ......Read More
459 Views
3 requests
Vidya Drego
SmithRx VP of Marketing • January 19
Regardless of your background, you should always be looking in an interview to help bridge the gap between your own experience and the role you're interviewing for. If you know the role you're interviewing for requires some technical knowledge that you don't have, showcasing how you've solved sim......Read More
614 Views
2 requests
Vidya Drego
SmithRx VP of Marketing • January 19
I like to ask questions in interviews that stem from real challenges and decisions my team are having or have made. I've seen great resources aggregated here on Sharebird, from the Product Marketing Alliance, and PMM Hive. But definitely don't memorize answer to questions or cases, make sure you ......Read More
6457 Views
7 requests