AMA: Instruqt VP of Marketing, Sean Lauer on Product Marketing 30/60/90 Day Plan
December 20 @ 11:00AM PST
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Instruqt VP of Marketing, Sean Lauer on Product Marketing 30/60/90 Day Plan
Top Questions
Sean Lauer
Instruqt VP of Marketing • December 21
PMM should be scaled in a way that makes sense for the business. Some questions that you can think about to help guide your growth plan: * Is your business B2B, B2C, or somewhere in between? * Is your GTM motion inbound, outbound, or both? * Do you benefit from product-led growth, sales-l......Read More
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What advice would you give a junior product marketing manager who is the first product marketing hire?
I don't want to just be a launch project manager or a new releases copywriter.
Sean Lauer
Instruqt VP of Marketing • December 21
Three things to consider if you're a junior PMM as the first PMM hire: 1. Start small: Build the PMM foundation by breaking apart tasks into small wins. Don't try to boil the ocean. There will be more to do than anyone can do alone, so focus on the basics. 2. Under-promise and over-......Read More
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Sean Lauer
Instruqt VP of Marketing • December 21
As the first PMM hire, you will need to do your research before you can prioritize needs. Here's a three-step plan that should guide you to success: 1. Talk to stakeholders: As a PMM, you are the connective tissue between product, marketing, and sales. Get to know these stakeholders. Unde......Read More
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Sean Lauer
Instruqt VP of Marketing • December 21
As the first Head of PMM in a startup, you should use a structured approach over your first 30, 60, and 90 days: * Day 0-30: Learning & discovery—Focus on learning as much as possible. Don't worry about your impact at this point. It's your job to learn in order to make more informed dec......Read More
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Sean Lauer
Instruqt VP of Marketing • December 21
As a new product marketer, it is crucial that you establish effective communication and collaboration with both the engineering and sales teams during your first month. Conducting one-on-one meetings with members from both teams can provide you with vital information and insights to help you gain......Read More
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