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Jon Rooney

AMA: Oracle Group Vice President - Industry Marketing, Jon Rooney on Product Marketing KPI’s

August 23 @ 10:00AM PST
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Oracle Group Vice President - Industry Marketing, Jon Rooney on Product Marketing KPI’s
Top Questions
How do you measure your own success in your role? How much have those performance indicators evolved as you grew within your role?
Jon Rooney
Jon Rooney
Unity Vice President Product Marketing • August 23
As a product marketer, especially as you grow in role and become more senior, measurement of success moves beyond tasks and deliverables to align lock-step with the other GTM functions like sales, customer success and growth/demand generation. Especially once a company has established product-mar......Read More
432 Views
2 requests
What are some of the *worst* KPIs for Product Marketers to commit to achieving?
There are many questions about the best KPIs to track, but none about the worst.
Jon Rooney
Jon Rooney
Unity Vice President Product Marketing • August 23
Awesome question - I think there are two buckets that make up the "worst" KPIs for PMMs to commit to achieving: KPIs that simply track task completion and KPIs on which PMMs have no direct impact.  KPIs that track task completion are so tempting because they're straight-forward and, thus, we'v......Read More
477 Views
1 request
How do you recommend socializing KPIs (before the work starts and when it's done)?
Jon Rooney
Jon Rooney
Unity Vice President Product Marketing • August 23
The short answer is socialize constantly - it's an "always on" function for internal alignment and awareness. Ideally, any PMM KPIs will clearly map to both top-level company goals (revenue, net retention, product usage) and a shared understanding of "who does what"/"how a bill becomes a law" for......Read More
414 Views
1 request
For longer sales cycles, what type of content helps in moving deals forward?
Jon Rooney
Jon Rooney
Unity Vice President Product Marketing • August 23
For longer sales cycles, the product marketing team should be creating assets and programs that rally stakeholders, enable champions and fend off competitors during Request For Proposal (RFP) bakeoffs to help drive early opportunities to close. Long sales cycles frequently involve RFPs heavily in......Read More
1069 Views
1 request
Do you think product marketing performance should be judged based on KPI's or are they more guiding metrics to inform where to spend time and resource?
Jon Rooney
Jon Rooney
Unity Vice President Product Marketing • August 23
Product marketing performance should absolutely be measured, and both the outcomes and measurement parameters should be well-understood from the start to avoid a whole lot of folks running around doing stuff without a clear sense of "why?" and "how do we know if it's going well?". Every industry ......Read More
1370 Views
2 requests
How do you define 30-60-90 plans for senior PMM hires? What do you expect from newly hired PMM leads in terms of achieving KPIs?
Jon Rooney
Jon Rooney
Unity Vice President Product Marketing • August 23
For new senior PMM hires (like Sr. Director/Director team leads), I think of 30-60-90 plans to follow a basic flow: assess (30 days), design (60 days), run (90 days).  During the "assess" phase, a senior PMM has to listen, observe and learn as much as possible: meet the team and figure out the......Read More
9233 Views
1 request