AMA: Snowflake Director of Product Marketing, Alex Gutow on Product Marketing Career Path
December 21 @ 11:00AM PST
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Snowflake Director of Product Marketing, Alex Gutow on Product Marketing Career Path
Top Questions
Alex Gutow
Snowflake Senior Director of Product Marketing • December 21
As a product marketer, the top three skills I use are: * Being curious and not being afraid to ask questions: Curiosity is so critical for product marketers, especially when it comes to the products and features that we're responsible for. The more you understand about your area, the b......Read More
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Alex Gutow
Snowflake Senior Director of Product Marketing • December 21
Product marketing can be an especially hard role to break into, but not impossible! First, one of the most powerful things for a product marketer is how well they know and understand the audience they need to speak to. Look for PMM roles that are looking to sell to your current role, since you'd ......Read More
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Alex Gutow
Snowflake Senior Director of Product Marketing • December 21
While I certainly love product marketing, it's definitely not for everyone. PMMs often deal with a fair amount of ambiguity. Even if the problem is clearly defined (which isn't always the case), there can be many different paths to solving it. It's on the PMM to create the structure to solve the ......Read More
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Alex Gutow
Snowflake Senior Director of Product Marketing • December 21
In general, I'm a big believer in product marketers having multiple "tools in their toolkit" to use depending on the project at hand. This means being able to pull different frameworks or skills from multiple places. So as much as possible, try out a course here and there instead of going all in ......Read More
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Alex Gutow
Snowflake Senior Director of Product Marketing • December 21
Having a portfolio at the ready is always helpful (and can be a nice thing to reflect back on for you). For product marketing, this can consist of things like blogs or web pages you've written, webinars or conference sessions that you've presented, etc. I recommend always keeping a running Google......Read More
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Alex Gutow
Snowflake Senior Director of Product Marketing • December 21
Over the past few years (and continuing), it's become more important that product marketers have technical depth in the areas they cover. Being able to go deep in your area will make your messaging better and will help you better identify what are the right topics and tactics necessary to land in......Read More
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