Product Marketing

Robin Fontaine
Robin Fontaine
Shopify Senior Product Marketing LeadNovember 16
Even if accessing quantitative data is a challenge, you can almost always find a way to get great qualitative data by setting up interviews with customers or prospects. You can do these over video chat. Here's a process you can follow: * Write a research brief that includes goals, target aud...Read More
1852 Views
Alex Gutow
Alex Gutow
Snowflake Senior Director of Product MarketingDecember 22
Over the past few years (and continuing), it's become more important that product marketers have technical depth in the areas they cover. Being able to go deep in your area will make your messaging better and will help you better identify what are the right topics and tactics necessary to land in...Read More
1255 Views
Chris Koehler
Chris Koehler
Twilio Chief Marketing OfficerJune 29

Be BOLD and be willing to ask people for help. Reach out, do your homework, and network. Find resources, attend events, etc. When reaching out, be very specific on what you are trying to learn and offer to give back in any way. CMOs are some of the most giving leaders as it is in our DNA.

358 Views
Brett Queener
Brett Queener
Bonfire Ventures Managing DirectorJune 7
The earlier stage you go, the more you are acting as a mechanic who is building a custom vehicle. You’re trying to find market fit and you’re doing a lot of testing. You have a lot of theories, but little data.  You may fail 8/10 times, but when you do get a data point it’s exciting! It can be...Read More
332 Views
Aneri Shah
Aneri Shah
Ethos Head of Marketing, B2BMay 22
Find the magic in the launch. It's so easy to go through the checklist of activities and spend months getting every little detail right for a launch, that we sometimes get too in the weeds and forget to take a step back and think about that 'aha' moment that will make the launch feel magical to y...Read More
393 Views
Brett Queener
Brett Queener
Bonfire Ventures Managing DirectorJune 7
It depends on the company that you’re working at. The idea of a CMO as an expert in all of the domains (brand, demand gen, pmm) is unrealistic. I do not think that there is an expectation that you are great at all of these things. I think you have to have a broad view of marketing, be a tough jud...Read More
35 Views
Josephine Ruiz-Healy
Josephine Ruiz-Healy
Spotify Associate Director, Head of Product Marketing at Spotify for ArtistsOctober 27
Before I explain the difference between messaging and copy, let me quickly recap positioning. Since positioning informs messaging and messaging informs copy, it’s important to start there.  * Positioning is the foundation of all product marketing activities. I love the way that April Dunford...Read More
1665 Views
Sam Melnick
Sam Melnick
Postscript Vice President Of Product MarketingFebruary 15
Managing up is a huge part of being a PMM, especially when aiming for a leadership position. How this is done depends on where you are in your career and what is expected of you. An IC Product Marketer needs to manage up and across, but I'd expect them to seek out specific direction from their m...Read More
622 Views
Candace Marshall
Candace Marshall
Zendesk Senior Director of AI Product MarketingMay 9
IMHO, the jump from Senior PMM to Director/Head of PMM is one of the biggest! Having people management skills is important, yes, but it's not the only skill that's needed at that level. It's critical to be a strategic leader - this means aligning initiatives with business objectives. You've got t...Read More
1294 Views
Erik Eliason
Erik Eliason
Patreon VP of Product and Growth MarketingMay 22
First, it’s important to understand why you may do a % rollout for GA launches. Typically its related to: * Risk Mitigation: detect and fix potential bugs or user experience problems before they affect the entire user base. * Performance and Scalability Testing: evaluate the impact on syst...Read More
460 Views