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What's the best. most turnkey framework to use for building GTM presentations for multiple stakeholder groups?
How to communicate big changes in product when these changes have some benefits but require a big effort from your customers to enjoy them?
For example: your customer need to migrate from an old API to a new one.
Once you have a go to market strategy in place, how do you "convince" everyone on the marketing team, and get the ball rolling around the strategy you've built?
I'm looking for functional/tactical tips please.
I want more GTM experience and my current company doesn't have many new launches
When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first?
Does it make sense for customer marketing to live inside of the product marketing team? If so or not, why?
Knowing that marketing is always trying to quantify their metrics, how are you in Product Marketing quantifying the ROI of your work?
What competitive positioning frameworks have worked best for you - i.e. standard/academic frameworks tweaked to your requirements or a completely redesigned framework that is proprietary