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Analyst Relationships
B2B Product Marketing KPI's
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Influencing the C-Suite
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Product Marketing Career Path
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Product Marketing Interviews
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Product Marketing Soft and Hard Skills
Product Marketing vs Product Management
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Product Marketing
How is the PMM team structured by product line, segment, function or by objective (ie. revenue retention, product engagement, etc)?
1 answer
How to communicate big changes in product when these changes have some benefits but require a big effort from your customers to enjoy them?
2 answers
Stakeholder Management
Who owns the website strategy within your org? PMM, Demand Gen, Design, etc? Assuming all are involved, but curious about who drives for you. Which models work well?
1 answer
Influencing the Product Roadmap
How do you handle the conflicting voices between sales, marketing and product?
1 answer
Stakeholder Management
What's a good way to approach decisions that UX/design feels they should own vs. Marketing feels they should own?
1 answer
SMB Product Marketing
Release Marketing
Product Marketing Soft and Hard Skills
Earlier this year. I had an interview which I think went well but after the assignment. I did not move forward to the next round. I would like to how you would handle this assignment. To be better prepared in similar situations. here the quest?
6 answers
Product Marketing Soft and Hard Skills
Can you share more about your transition from CPG brand management to Product Marketing Management in tech? What advice do you have for those who are currently in CPG Brand Management, already have an MBA, and are looking to pivot into PMM in Tech?
2 answers
Product Marketing Soft and Hard Skills
When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job? Or vice versa?
6 answers
Messaging
Product Marketing Soft and Hard Skills
How would you recommend PMMs improve their messaging skills?
9 answers
Product Marketing Soft and Hard Skills
I find that interviewers very often focus on the hard skills, but I think it’s the soft skills that can make/break a candidate. So my question is- how do you recommend working in my soft skills and their importance in the job interview when not directly asked? I usually try to highlight within the context of my “STAR” stories.
4 answers
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