Communities

Product Marketing

Marketing Consultant • November 15

* Day to day: If you can, use their products and dive in to understand value creation, segments, where they are investing, what their messaging is communicating, etc. Sign up for competitors' emails, blog posts, YouTube channels, and earnings calls, follow their leadership on LinkedIn f......Read More

772 Views

How would you help your product or solutions marketing team overcome lack of data access and finding ways to collect that data for validation?

Robin Fontaine

Shopify Senior Product Marketing Lead • November 16

Even if accessing quantitative data is a challenge, you can almost always find a way to get great qualitative data by setting up interviews with customers or prospects. You can do these over video chat. Here's a process you can follow: * Write a research brief that includes goals, target aud......Read More

1482 Views

What market research methods are you currently using to understand industry trends and customer behavior?

Vishal Naik

Google Product Marketing Lead • November 15

I'll break this up into two parts: Industry trends: I tend to look to public information here. Press pickup, analyst reports, what's going viral online (for a consumer product). If I were to turn to research for this, I'd suggest a qualitative study where I wrap this into a line of questions a......Read More

2953 Views

What (new) skills do product marketers need today that they didn’t need 3 years ago?

Alex Gutow

Snowflake Senior Director of Product Marketing • December 22

Over the past few years (and continuing), it's become more important that product marketers have technical depth in the areas they cover. Being able to go deep in your area will make your messaging better and will help you better identify what are the right topics and tactics necessary to land in......Read More

1161 Views

What mentorship opportunities exist out there for product marketing leaders looking to take that next step? How did you do this?

Chris Koehler

Box Chief Marketing Officer • June 29

Be BOLD and be willing to ask people for help. Reach out, do your homework, and network. Find resources, attend events, etc. When reaching out, be very specific on what you are trying to learn and offer to give back in any way. CMOs are some of the most giving leaders as it is in our DNA.

275 Views

Startups vs late-stage startups (pre IPO) vs public companies - how do CMO profiles differ across these companies?

Brett Queener

Bonfire Ventures Managing Director • June 7

The earlier stage you go, the more you are acting as a mechanic who is building a custom vehicle. You’re trying to find market fit and you’re doing a lot of testing. You have a lot of theories, but little data. You may fail 8/10 times, but when you do get a data point it’s exciting! It can be......Read More

257 Views

How did you approach building enough depth in marketing areas you didn't have as much experience in? And is that necessary to do a pre-CMO role, or is it something you can hire a strong complement for once you're in the role and then learn as you go? As a specific example, coming up through brand & product marketing, how much demand gen expertise would you recommend building (pre-CMO role) and what's the best way to do that?

Brett Queener

Bonfire Ventures Managing Director • June 7

It depends on the company that you’re working at. The idea of a CMO as an expert in all of the domains (brand, demand gen, pmm) is unrealistic. I do not think that there is an expectation that you are great at all of these things. I think you have to have a broad view of marketing, be a tough jud......Read More

10 Views

How do you think about the difference between messaging and copy?

Josephine Ruiz-Healy

Spotify Associate Director, Head of Product Marketing at Spotify for Artists • October 27

Before I explain the difference between messaging and copy, let me quickly recap positioning. Since positioning informs messaging and messaging informs copy, it’s important to start there. * Positioning is the foundation of all product marketing activities. I love the way that April Dunford......Read More

1579 Views

How do you think about “managing up” as your career develops (i.e. balancing demonstrating your strategy and seeking the necessary direction from leaders)?

Sam Melnick

Postscript Vice President Of Product Marketing • February 15

Managing up is a huge part of being a PMM, especially when aiming for a leadership position. How this is done depends on where you are in your career and what is expected of you. An IC Product Marketer needs to manage up and across, but I'd expect them to seek out specific direction from their m......Read More

544 Views

What's the best. most turnkey framework to use for building GTM presentations for multiple stakeholder groups?

1 Answer

Amanda Groves

Crossbeam Senior Director Product Marketing • June 21

I really like the story brand framework by Donald Miller. The narrative structure puts the customer as the hero of the story and your solution as the guide to their problem. The book also talks about picking a fight for your product with a focus on vilifying the issues your customers are having. ......Read More

2766 Views

Communities

Product Marketing Community

Product Management Community

Demand Generation Community

Revenue Operations Community

Customer Success Community

Sharebird

Social