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How do you identify KPIs to measure the success of your GTM strategy?

2 Answers

Moorepay Head of Product Marketing • August 25

We must measure the success of our GTM strategies! Without it you make it incredibly difficult to replicate success, or deliver insightful lessons learnt. However, your KPIs aren’t always in your hands. You might find yourself hunting around, or demanding data from other teams – therefore it’s im......Read More

499 Views

In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?

9 Answers

Tracy Montour

HiredScore Head of Product Marketing • August 4

The most important thing to dig into here is why the existing GTM strategy is not working. Without deeply understanding this, you're just guessing blindly when doing GTM planning. Focus on really understanding your points of failure, speak with customers, speak with analysts, understand the marke......Read More

455 Views

How might GTM vary for the first product i.e. at a tech startup?

5 Answers

Rahul Pandey

SS Supply Chains Senior Product Marketing Manager • July 12

GTM for the first product is quite different than the other. At startups, while launching the very first product into the market, there is a high risk of customer dissatisfaction, lack of trust and high expectation of value out of it. Hence, It is extremely important to get fundamentals right......Read More

435 Views

What would you say are the core elements of a strong, repeatable GTM framework?

6 Answers

Dave Steer

GitLab Vice President of Product Marketing • July 13

There are, of course, several elements so I’m just going to touch on the foundational pieces that product marketers must have in place. But before I do, I have one pro-tip: develop your GTM framework as a narrative. I've found that the activity of writing it out in narrative form helps to create ......Read More

1201 Views

As PMM, how do you get buy-in with senior stakeholder in a big SaaS tech organisation to execute your GTM strategy in the region?

6 Answers

Susan "Spark" Park

Meta Head of Product Marketing, VR Work Experiences, Oculus • February 3

Do not launch in that market/region if you do not have support. Instead, focus on other areas/regions that do, shore up your resources and be a bigger success. Nothing is more attractive than a successful product elsewhere, so if you find success in other regions, the stakeholder will be asking f......Read More

1170 Views

How do you increase the Product Marketing function's ability to be a more strategic player in the company and not just the launch arm of the feature factory?

10 Answers

Gregg Miller

PandaDoc VP of Product Marketing & Brand • October 8

I’m assuming this question is about moving from a focus on the “last mile” of the go-to-market process entailing sales enablement and product launches to more “upstream” go-to-market strategy activities like identifying market opportunities, defining target segments in the market, partnering with......Read More

2244 Views

What do you think of a public product roadmap for the customers as part of product marketing?

5 Answers

Ajit Ghuman

Twilio Director of Product Management - Pricing & Packaging, CXP • May 21

I love this question. Let me start with an example. What is a demo? Is it a demonstration of a product's features and capabilities? or Is it an excuse to get on a call with a prosepct, talk about the product but spend most of call doing discovery and tailoring the features exactly to what the......Read More

343 Views

As a product marketer, how do you manage product teams that are poor at scoping releases? Especially as they apply to changing release dates and minor updates.

4 Answers

Caroline Walthall

Quizlet Director of Product and Lifecycle Marketing • January 30

It depends what the real downstream problem is here: - Does it hold up your launch campaigns? - Does it create a poor or unconsistent customer experience which damages brand credibility? - Do minor updates and overflow and bugs dominate instead of meaningful work that pushes the product forw......Read More

1045 Views

What are the steps involved to create a successful go-to-market plan?

7 Answers

Amanda Groves

Crossbeam Senior Director Product Marketing • June 21

Define your why: * Why does this feature/product matter? (value) * What use cases does it solve for? (messaging) * How does it compare to the "old way" of doing things? (solution statement) * How does it compare to the competition? (competitive differentiator) * What does good look like fo......Read More

1032 Views

What parts of your gtm planning and execution have become more important as you've developed as a product marketer? And what parts do you now view as less important?

2 Answers

Florian Delval

ActionIQ Director, Technical Product Marketing Manager • March 25

The number #1 recommendation is cross functional alignment. In organizations of any size–small and large–it's not sufficient to have only your direct leadership on board with the GTM strategy. Ensuring that the product, sales, and professional services leadership are informed and explicitly suppo......Read More

306 Views

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