Product Marketing
Product Launches
Product Launches
How do you evaluate your launch messaging when launching into a crowded market?
If you have a multi-pronged value prop
3 Answers
How do you think of GTM? What does it include, and what does it not include?
As someone who is looking to specialize myself, hoping to align on what GTM means and your responsibilities in a larger org.
4 Answers
How do you refine your messaging and get the latest one adopted even after launch?
Often time when the launch goes general announcement (GA), everything seems finish. But obviously, launch is a series of events around a theme and it can last long after GA, especially in terms of messaging refining. But how do we keep the go-to-market team engaged to adopt it after launch?
4 Answers
How to manage a PDE function that does not want to commit to any dates, ever, but also does not want to uncouple release from launch?
I'm establishing PMM at my org as a function, and trying to put in place a launch process. The PDE function are used to just shipping when ready, without giving thought to the need for a launch plan. We're missing opportunities to launch, but also annoying clients by not giving enough notice when we plan to roll out new features or functionality.
1 Answer
How do you make decisions around channels to use for new product launches?
What are some of the key questions you want to answer when evaluating channels for a product launch and how do you go about finding these answers?
6 Answers
What is the role of product marketing with product launches in a product led org?
How do you lead your product management team?
3 Answers
If you had to build out a team of PMMs from scratch, how would you organize your team and which roles would own what?
In other words, if you went from one to ten - what would the structure look like? 1 Director/team lead, 2-3 Senior PMMs, and 4 PMMs? Would the team be divided by audience segment? By product? By strategy vs. tactics (i.e. larger GTM vs product launch)?
2 Answers