I love this question.
First, I would say to save your company's BDR/SDRs time and avoid trying to set
up calls with developers. You'll avoid a lot of frustration on both ends. Gating
content content from developers and forcing them to fill in forms might give you
a short term bump in leads, bu...more
Developer personas are diverse! You could rename them "technical practitioners"
to better describe this group of humans. High level, in the business world, they
are the folks who put fingers on the keyboards, not the folks who write checks.
The operators. Because of this, there are personas that ...more
At it's core: it's not different from B2B or B2C when you strip it down to the
pillars of what makes for any successful marketing.
Understanding your audience:
* What are their drivers, their pains, their perceptions?
* Where do they gather?
* Who do they trust?
* How do they influence...more
A common pitfall in developer marketing messaging is that the marketers spend a
bunch of time trying to put things into terms they can understand as a
non-developer. The trouble is, what works for you doesn't necessarily translate
Focus on the problem that your product i...more