Eightfold
About
Eightfold is the first AI Powered Talent Intelligence Platform that helps customers transform how they hire, engage and retain talent. Some of the key features are ATS Search, Candidate Ranking, Internal Mobility, Recruiting CRM, and Diversity Hiring.
Insights from the Eightfold undefined Team
Ryan Smith
Eightfold VP, Product Marketing • March 9
Get involved in a Product Launch ASAP. Product launches are a great way to get experience with the 5Ps (covered in the first question). The other beautiful thing about product launches is that they typically touch every function of the company (or nearly every function) so you'll get the oppo......Read More
958 Views
Ryan Smith
Eightfold VP, Product Marketing • March 9
* This is hard to quantify, but for me, it's all about being easy to work with and a great collaborator. Cross-functional collaboration is inherent to product marketing leadership and people have to enjoy working with you. * Think about thinking. One of the biggest adjustments for ICs......Read More
980 Views
Ryan Smith
Eightfold VP, Product Marketing • March 9
Read. Watch. Listen. Consume as much information as possible. Knowledge is power. People listen and follow leaders who have opinions. Opinions are shaped by experiences. When you're uncomfortable, there's a good chance you're probably learning. Put yourself in uncomfortable situations. Rem......Read More
593 Views
Ryan Smith
Eightfold VP, Product Marketing • March 9
Two dimensions to think about: product and operational. PMMs need to be aligned to persona solutions. If the product set only has one key buyer there may be opportunities to break down by user personas or level two buyers. If that's still challenging I would suggest thinking about operati......Read More
999 Views
Ryan Smith
Eightfold VP, Product Marketing • March 9
A few things: - Highlight business impact as much as possible (ex helped grow ACV by 100% in 1 year) - Highlight product launches - Highlight technical proficiencies (I've always thought Solution Engineers make some of the best PMMs because they know the product so well) - Personally,......Read More
667 Views
Ryan Smith
Eightfold VP, Product Marketing • March 9
This is a tricky one and often depends on the philosophy of the company, org and individual leaders. From my experience there are 3 major indicators: - Led a big, cross-functional product launch. I find this particularly important for Sr. Managers looking for a Director promotion. Launches ......Read More
929 Views
Ryan Smith
Eightfold VP, Product Marketing • March 9
The best product marketers put themselves at the center of the 5 Ps: Product, Packaging, Positioning, Promotion, and Place (aka Enablement). On any given day, your work should be related to the above. PMMs should be the most athletic (multi-dimensional) marketer at the company. The more y......Read More
984 Views
Steve Feyer
Eightfold Product Marketing Director • November 5
Strong preference toward "any seat on a rocketship". It's much better to join a strong company, in any role, then to take a role in a company that's going into a ditch. All that said, identifying the best companies vs. the ditch-bound is challenging, especially for a startup company and extra-esp......Read More
305 Views
Video: Adventures in Messaging: E05 with Steve Feyer, Director of Product Marketing, Eightfold
It’s easy to play it safe with messaging and say what everyone else is saying. (LOTS of companies do it.) But safe messaging gets ignored. If you want to grab people’s attention, your messaging needs to go out on a limb and say something different. In this episode of Adventures in Messaging, Stev......more
Steve Feyer
Eightfold Product Marketing Director • March 1
In B2B: Make sure your sales team is activated to share information with you. Much important competitive information will not be public, and your sales reps are in the best position to hear about and gather new data. Just keep in mind that you don't need to react the same way they do to new infor......Read More
509 Views