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Platform Product Management
4 Answers
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT) • September 29
Depending on the phase of the project or lifecycle stage of the product, a product manager collaborates with many different functions. During intial phases, you work with customer/account teams to understand demand, then with designers and user research teams to perform user research, usability s......Read More
1194 Views
2 Answers
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT) • September 30
Assuming your question is on how to prioritize the right set of features, here is my answer: First step is to understand customer scenarios/workflows and associated pain-points and needs. Combine that with business opportunity of that investment, also having a close eye on the market and compe......Read More
1000 Views
1 Answer
Katherine Man
HubSpot Group Product Manager, CRM Platform • May 4
I’ve held roles as both platform and non-platform product managers and I’d say being a platform product manager is definitely the most challenging but rewarding. The most challenging part is your solutions are more abstract and less obvious. Instead of building solutions directly for customers, y......Read More
3797 Views
1 Answer
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT) • September 29
It really depends on the phase of your product definition/execution, but at a high level, you spend ~30% of your time working with customers, ~20% of your time in market research, compete analysis, drafting vision/strategy, ~20% of your time working with Engineering teams on execution and rest of......Read More
1388 Views
1 Answer
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT) • September 30
Yes, customer feedback is one of the most critical inputs to prioritization. For Platforms, you typically focus on 2 sets of customers: 1. Direct customers: These are users of the platform. Exact customer persona will depend on the specifics of the platform. For e.g., if you are building an ML ......Read More
1041 Views