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2 Answers
Melissa Ushakov
GitLab Group Manager, Product Management • November 22
As a Product Manager, you need deep knowledge of the personas you serve. To build great products for developers, you don't need to be a developer, but you need to understand their challenges, motivations, and day-to-day work. I encourage product managers to use the products they build so that the......Read More
1181 Views
2 Answers
Melissa Ushakov
GitLab Group Manager, Product Management • November 22
Developers on the team will generally have a sense of the market since the products we build target them as a persona, especially if you're dogfooding your product. It's important to validate problems and solutions with customers to ensure that we're building a product that aligns with market nee......Read More
1197 Views
How do you manage the 1000 questions and tasks that are shot at you when you are a PM in an early stage startup?
I'm the first PM in a startup that used to be sales led. I'm trying to set up the proper discovery processes, prioritization tactics and strategy, but I find that extremely hard to do as I'm getting carried away in the day-to-day tasks around requests, issues reported and project management.
5 Answers
Natalia Baryshnikova
Atlassian Head of Product, Enterprise Agility • February 16
Startups are all about speed. To move fast, you need to know where you are going (aka what to be ruthlessly focused on) and allocate the most of your time/energy to that. Easier said than done, right? One thing that helped a lot in my early startup days was my framework of "One thing I am going t......Read More
992 Views
11 Answers
Anton Kravchenko
Carta Sr. Director of Product Management • February 3
My favorite interview question was asked by a hiring manager ~8 years ago when I interviewed for an Associate PM position at MuleSoft. I was asked the following: "Imagine humans decided to take the moon and put it through a giant chopper/grinder. The mass that comes out of the chopper is being d......Read More
1413 Views
2 Answers
Chris Omland
Workiva Vice President Of Product Management • April 6
Stakeholder management is crucial in Product Management. Start by identifying your stakeholders and understanding their concerns, motivations, and what matters to them. Once you have a clear picture of your stakeholders, you can prioritize them based on your product's life cycle stage, the outcom......Read More
1557 Views
14 Answers
Oh boy, this one is a doozy. Here's how I generally approach this situation - hoping it helps: * Make sure your manager is aware of the conflict and see how they might be able to support you. Depending on the manager, they might just solve the issue for you. If not, then they may be able......Read More
951 Views
3 Answers
Devika Nair
Oracle Cloud Infrastructure Director of Product Management • July 19
First, ensure you have the right data to backup any claims or decisions you want to make. Second, focus on the goals you want from that audience. Third is to make sure that the content is clear and crisp with the right level of detail. Occasionally, I have to re-write a document for a different ......Read More
1139 Views
2 Answers
Anton Kravchenko
Carta Sr. Director of Product Management • November 28
The short answer is that I talk to customers a lot. Going one level deeper, I like to source customer feedback through the following channels: 1. User Interviews (Weekly) - I ensure to schedule at least 2-3 interviews per week with internal or external customers. During these meetings,......Read More
868 Views
5 Answers
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT) • September 28
If you are referring to individual products using capabilities from broader platform, I would categorize those products are target customer scenarios that the platform enables. As you come up with the roadmap for your platform, you need to work closely with all those scenario owners / customers a......Read More
1143 Views
3 Answers
Deepak Mukunthu
Salesforce Senior Director of Product, Generative AI Platform (Einstein GPT) • September 29
Impact is typically measured by customer and business value that product/project brings in. First step is to understand customer scenarios/workflows and associated pain-points and needs. Combine that with business opportunity of that investment, also having a close eye on the market and compete l......Read More
1026 Views