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Bluevine

Bluevine Overview

Website: bluevine.com

Employees: 550

Headquarters: Redwood City, CA

Founded: 2013

About

Bluevine, is a Redwood City, California–based fintech company that provides online business banking and financing solutions to small and medium-sized businesses.

Insights from the Bluevine undefined Team

Do you tier features in product launches? If so, how do you determine the tier for each feature and what's the difference between each?

Bluevine Sr. Director of Product Marketing, Content, Customer Research • November 7

Absolutely, tiering product launches is crucial for optimizing their impact and resource allocation. This practice combines elements of both art and science, and several factors should be considered: * Strategic Impact: Evaluate whether the launch significantly advances your company's pos......Read More

626 Views

What's a common mistake you see companies make with regard to product launches?

Bluevine Sr. Director of Product Marketing, Content, Customer Research • November 7

Lack of internal alignment
Lack of central GTM POC

363 Views

How do you create a GTM/launch strategy for a product with a long beta period? Follow-up question: What do you do if the product changes significantly between beta and full launch?

Bluevine Sr. Director of Product Marketing, Content, Customer Research • November 7

Creating a GTM strategy for a product with an extended beta period involves adapting to change. Begin by understanding the beta's goals and the phases involved. Instead of finalizing a fixed GTM strategy upfront, focus on defining critical milestones between the beta and full launch. Develop a t......Read More

358 Views

If your product team works in two-week sprints, how do you balance and prioritize each launch? In other words is a "release" always a "launch" and how do you differentiate and treat each?

Bluevine Sr. Director of Product Marketing, Content, Customer Research • November 7

While a product may technically be ready for launch, it doesn't necessarily mean it's market-ready. The key to addressing this lies in the quarterly planning process, which involves reviewing the roadmap and tiering the launches. Larger, more impactful launches are given dedicated moments to shi......Read More

319 Views

What are the foundational steps to develop a repeatable and scalable launch discipline?

Bluevine Sr. Director of Product Marketing, Content, Customer Research • November 7

One of the most important steps is to get organizational alignment and buy-in that you need a launch discipline. Some early-stage organizations may prioritize agility and move quickly without formal processes. It's crucial to ensure everyone recognizes the value of having a structured approach. ......Read More

358 Views

What are your best sales enablement practices for a product launch?

Bluevine Sr. Director of Product Marketing, Content, Customer Research • November 7

First, the sales team needs to know what is launching and when so they can make appropriate plans to incorporate it in their sales conversations. To facilitate these conversations, the choice of tools and practices should be tailored to the product's complexity, the sales cycle, and the team stru......Read More

405 Views

What does internal communication look like leading up to a product launch? How are teams looped in?

Bluevine Sr. Director of Product Marketing, Content, Customer Research • November 7

Kick-off Meeting: Start with a comprehensive kick-off meeting involving all cross-functional stakeholders essential for executing the launch. This meeting should cover what is launching, include a product demo, share the Go-To-Market (GTM) plan, and outline schedules and timelines. Weekly Status......Read More

404 Views

What are the key things to consider post-launch? What standard metrics are important to track to measure success and what teams (and at what cadence) are important to connect with post-launch?

Bluevine Sr. Director of Product Marketing, Content, Customer Research • November 7

This is a great question that often goes overlooked. In high-velocity roadmap organizations, the focus tends to be on getting a product to market and then moving on to the next launch, without pausing to assess how the product actually performed. To evaluate the success of your launch, there a......Read More

330 Views

Do you need to launch at a major industry event to be successful?

Bluevine Sr. Director of Product Marketing, Content, Customer Research • November 7

Whether you need a big industry event for a successful launch really depends on what you're selling and your industry. Most of us aren't launching the next iPhone, so we can get our products out there without a big event. The main thing is understanding your audience – who they are, what they wan......Read More

361 Views

What is the end to end process you follow for an internal launch of the product? What documents / collateral would you advise for a) training internal stakeholders b) getting them excited about the launch?

Bluevine Sr. Director of Product Marketing, Content, Customer Research • November 7

When it comes to launching a product internally, the process can vary depending on the launch's size and whether there's a sales component involved. But let's focus on the critical documents and collateral you'll need. Foremost, you must have a well-structured Go-To-Market (GTM) strategy docu......Read More

663 Views