Product Marketing Skills

How do product marketers make sure they're learning enough varied skills to be a well-rounded professional when scope is an issue?

i.e. working at a large company with minimal scope, focusing on sales enablement but knowing you need experience on the product launch side, other marketing teams covering responsibilities, etc.

7 Answers

Christy Roach

Airtable Senior Director, Portfolio & Engagement Product Marketing • October 8

This is a great question! I know lots of product marketers who worry that in getting more specialized they’re missing out on the opportunity to get that broad skillset. I reject the idea that you have to change jobs in order to get the experience you want and think there are plenty of ways to get......Read More

1586 Views

What are mistakes product marketers make when trying to influence the roadmap that end up damaging their relationship with product managers?

9 Answers

Swaroop Sham

Wiz Group Product Marketing Manager - (CIAM / API Products) • April 29

With so much at stake, a lot can go wrong when trying to influence the product roadmap. When tensions run high, PMMs might risk their most important relationship by: Not providing Sufficient Quantitative and Qualitative data. Most PMs are data-informed and driven. Insufficient quantitative and q......Read More

699 Views

How would you recommend Product Marketing Managers improve their messaging skills?

10 Answers

April Rassa

Cohere Marketing Executive • September 28

Messaging is the ability to communicate pains and solutions for a specific persona using the written word. PMM writing is unique because it’s all about distilling a message down to it’s essence and packaging words in a way that will be accepted by a specific group of people. A PMM should write wi......Read More

1093 Views

Where do you see the future of Growth & Product Marketing heading? What skills will a future Growth & Product Marketer need, that he/she doesn't have today?

2 Answers

Vidya Drego

SmithRx VP of Marketing • January 19

It's an interesting time to be in product marketing because I think there will be significant shifts in the next few years in how we think about go-to-market. There's a fair amount being written today about how go-to-marketing motions have evolved from inside sales to inbound marketing to product......Read More

1902 Views