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What's the best. most turnkey framework to use for building GTM presentations for multiple stakeholder groups?
How to communicate big changes in product when these changes have some benefits but require a big effort from your customers to enjoy them?
For example: your customer need to migrate from an old API to a new one.
Once you have a go to market strategy in place, how do you "convince" everyone on the marketing team, and get the ball rolling around the strategy you've built?
I'm looking for functional/tactical tips please.
When launching a significant sub-product (e.g. an enterprise version of an existing product) how do you strike the right balance of enabling your sales team without bombarding them with dizzying details?
How do you distinguish your different launch tiers (provided that you do)? If you have been part of the process to define the tiers, what did that process look like?
What are the key things to consider post-launch? What standard metrics are important to track to measure success and what teams (and at what cadence) are important to connect with post-launch?
How do you think about timing for launches and how much say do you have? Is there a strategy to try to maximize impact or is it based on when product will have it finished?
Also, how much impact do external factors have on launch timing (i.e. competitor launches, economic factors, and other forces out of your control)?