Product Marketing Skills

1 Answer
Jane Reynolds
Jane Reynolds
Archer Director of Product MarketingApril 17
With Archer, our USP is that all user profiles are selfie-verified and we say that explicitly and directly in our marketing. We tried some cheekier messaging like "Dating that's about face" but ultimately that cleverness just led to confusion. Especially when launching a new product, it's importa......Read More
313 Views
What Product Marketing (pragmatic diagram) courses/certifications would you recommend for someone new to Product Marketing?
What pragmatic marketing courses would you recommend for a 15-year veteran marketer who is new to Product Marketing? My boss is recommending Pragmatic Institute, but I'm curious what is the most-effective course/certification. I want to be sure that I can actually apply the concepts I learn versus signing up for a course that is entry level and not worth it. It would be great if I could converse with the instructor about my particular work situation so that I can better understand how to apply the concepts.
1 Answer
Jeff Rezabek
Jeff Rezabek
IRONSCALES Director of Product MarketingApril 16
I have completed nearly all of the Pragmatic Marketing Courses. While they were great, in my experience, they were geared more toward the product team. Foundations, Market, and Launch were good, and I still find myself thumbing through the workbooks every so often. If you have more experience i......Read More
190 Views
1 Answer
Sarah Din
Sarah Din
Quickbase VP of Product MarketingMarch 28
A lot of companies still don't understand product marketing. I often see companies look for PMMs but also ask for them to be demand gen or content writers or brand marketers - and in some companies, if that's what is needed, that is what you do. But the companies that understand the value of good......Read More
543 Views
3 Answers
Aurelia Solomon
Aurelia Solomon
Salesforce Senior Director, Product MarketingJune 15
* Communication and executive presence (and if in a management role, delegation). * As one moves into more senior PMM roles, it becomes more about the softer skills (you already know how to do the core job!) * In a senior role, your success depends a lot on how well you can communicate......Read More
790 Views
1 Answer
Sarah Din
Sarah Din
Quickbase VP of Product MarketingMarch 28
Participate in solving bigger cross-company challenges across the org where your experience can make a difference - for example: pricing & packaging, helping understand churn, digging into win-loss, etc.  The goal is to find areas of opportunity where something is broken or not performing and f......Read More
409 Views
What is your superpower product marketing skill in that is a differentiator?
I find that product marketing has become a position that doesn’t require much experience. You can be fairly seasoned and compete with someone that is just out of undergraduate because the discipline is not the same in tech as it might be in consumer goods or retail.
1 Answer
Sarah Din
Sarah Din
Quickbase VP of Product MarketingMarch 28

The skill that matters most - no matter what level of experience or whether you are in b2b vs b2c is - storytelling! To be a great PMM you have to be good at telling stories.

387 Views
4 Answers
🟧 Hugo H. Macedo 🟧
🟧 Hugo H. Macedo 🟧
Advisor & Investor | Product Marketing Expert | B2BJanuary 23
Go beyond the title. Look for the experience and skills you need. Product Marketing can be many things so a title can even be misleading. So look for skills - here are some ideas: Management Consultants (Mckinsey, BCG, Bain) can be a great profile - they have the business analysis and data ana......Read More
166 Views
3 Answers
🟧 Hugo H. Macedo 🟧
🟧 Hugo H. Macedo 🟧
Advisor & Investor | Product Marketing Expert | B2BJanuary 23
Product Marketers dream of having a seat at the table but are spread too thin and have a hard time proving their value. Product marketers often don't know the business and don't know what the business's priority is. They focus too much on "stuff" and "process" Product Marketers want to have......Read More
161 Views
2 Answers
🟧 Hugo H. Macedo 🟧
🟧 Hugo H. Macedo 🟧
Advisor & Investor | Product Marketing Expert | B2BJanuary 24
"How to eat an elephant?" "one bite at a time" That's how to approach when thinking about a Market. The question then is, where are you going to bite? First you need a good understanding of the market: * who's going after what customers/personas * how they position themselves * dynamics......Read More
243 Views
8 Answers
Liz Tassey (she/her)
Liz Tassey (she/her)
Highspot Vice President Product MarketingJuly 8
I love the data debate. A couple of my favorite quotes: "If you torture the data long enough, it will confess to anything" - Ronald Coase. "If I had asked people what they wanted, they would have said faster horses" - maybe Henry Ford I dont think it's an either-or answer. Data is obviousl......Read More
873 Views